Improving Your Business

Stories, articles and advice aimed at improving your business

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Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

Three people around a desk, paperwork
Helping buyers understand credit scores

Credit is a term thrown around quite frequently and not always expanded upon. And since you won’t necessarily be there to walk your clients through the process of meeting with lenders, you’ll want to prepare them as much as you can.

Why technology (probably) can’t replace agents

Will technology one day replace the role of the real estate agent? In an era of rapidly evolving customer relationship management software, iBuyers and the constant specter of brokerage mergers and acquisitions—always, it seems, with tech bandied about as

How Freddie Mac is leading the way for women in real estate

Although most Americans alive today have never known a world where women are absent from the workforce, most are still well aware of the discrimination and injustice that continues to plague working women. Though gender norms continue to be

Big data solutions for housing’s most pressing problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives

Using data to predict the future of business

The tech landscape is experiencing another transition as big data and predictive analytics take on a more significant role in how real estate professionals approach the housing market in their area.

Best business books according to top producers

For many agents, a robust reading list helps them retain balance while also learning new techniques and information. We spoke with a few agents who are leading the pack in sales in their areas to find out what should

NRT launches new proprietary tech platform

The owner of real estate franchise brands including Coldwell Banker and Sotheby’s International Realty announced the launch of a new unified tech platform, Desk, that enables its agents to access key digital tools all in one place. Desk can

What agents and their clients should know about moving scams

Agents have a responsibility to do right by their clients in every way possible, but in the complex, lengthy process of buying and selling a home, not everything may be within an agent’s full control. Criminals and con artists

Home tech in the spotlight at CES 2019

The long-running consumer tech trade show CES returns to Las Vegas once again this year, hosting some 180,000 people who come to see the latest technology of all kinds. While the four days of CES feature more than 4,500

BeltLine U. offers Atlanta agents a chance to learn more about hot area

Atlanta BeltLine has been hailed as the most comprehensive transportation and economic development effort the City of Atlanta has ever pursued. Given the amount of attention the BeltLine has received, most agents around Atlanta have cursory knowledge about the

iBuyers attempt to bring more efficiency to selling homes in Atlanta

Carvana disrupted how automobiles are bought and sold, Uber changed the way we get around, and Airbnb brought a new twist to where and how we stay when traveling. It was only a matter of time before technology entrepreneurs

How to recruit the best agents to your firm

One of the main challenges a managing broker will face is recruiting top agents to join their team — someone who not only fits their culture, but can achieve sales and serve as a brand ambassador for their brokerage. Engel

What real estate agents can do to help create a beautiful and functional kitchen

Heather Scruggs, the merchandising manager at Trendmaker Homes, is always keeping up on the latest trends in home construction and renovation. Here, she tells agents what they need to know about kitchen design to help seller clients get the

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4 tips on working with international buyers

Reaching international buyers is paramount to success in some markets. While many agents spend money on print and other advertising in foreign cities, by and large the best bang for your buck is to begin fostering relationships with local

Tech Watch: RealSavvy aims to make it easier for clients, agents to talk

Categories: CRM, Website creation, IDX RealSavvy, which started in 2014 with the goal of making it easier for agents and their clients to communicate, has recently rolled out its newest offering, an interactive CRM tool. It allows clients to

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