Improving Your Business

Stories, articles and advice aimed at improving your business

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

Atlanta Communities adopts a new CRM and Century 21 connects globally

It’s a new day in tech for Atlanta Communities’ 1,400-plus agents and the world gets smaller for Century 21.

Top producers share their wisdom at Accelerate Summit

They do millions in business, are among the most admired players in the real estate industry, and have advice on how you can follow in their footsteps

Technology takes center stage at Accelerate Summit 2020

Chicago Agent magazine, the sister publication of Atlanta Agent, held its annual Accelerate Summit this week. At the digital marketing panel, real estate agents offered their insights on digital marketing done right.

Moxiworks and realtor.com launch new marketing programs for agents

With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

Peach State gets new Orchard, affordability takes center stage, and Fair Housing Act — there’s an app for that

In this edition of Tech-tonic, a new iBuyer enters the Atlanta market, the city of Atlanta launches a new affordable housing dashboard and the National Association of Home Builders releases a new app for Fair Housing Act compliance.

3 surprising elements of a listing that buyers focus on

As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.

BHGRE program counters iBuyer trend in Atlanta

The outlook is good for home sales in Atlanta, but iBuyer continues to expand.

2020 Business Planning Clinic set for Jan. 22 in Atlanta

Real estate expert Shon Kokoszka to share proprietary business methodology at forum.

Two ways agents can fail buyers and sellers, according to your clients

A new Century 21 study found that most consumers are satisfied with their experience during the transaction, but there are a few fixes that real estate professionals could implement to improve the situation.

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

To brand or not to brand? Google has the answer

The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

8 design trends buyers will be looking for in 2020

As many are predicting the market to favor buyers more in the coming year, listing agents can help sellers prepare by ensuring their homes are in line with the latest looks.

7 ways to make business planning easier and more effective

Here’s how to accomplish your business goals for 2020.

How to avoid a data-breach nightmare

Don’t get caught “running naked through the woods.”

Tech-tonic: Big news for tech giants Zurple and Moxiworks

Moxiworks on the grow and Zurple launches new platform.

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