Improving Your Business

Stories, articles and advice aimed at improving your business

Same time, next year? What to tell your sellers who want to wait out 2020

While it’s tempting for sellers to think conditions will improve by next year, experts say the full effects of the coronavirus on real estate won’t be seen for months, and that might mean large discounts ahead.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

How to reset your brand in a post-pandemic environment

Preparing for a business relaunch means understanding and addressing a divided public.

6 ways to bounce back better than ever

In a new e-book, national leaders from the brokerage and real estate technology sectors offer tips for making the most of this moment of change.

Photo by Kaboompics.com from Pexels
How tech can help Atlanta’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Atlanta ranks.

Helping renters become buyers in today’s market

While the world may be on pause right now, the housing market is still moving along. Brian Buffini shares some techniques for helping first-time buyers feel comfortable and confident during uncertain times.

Unprecedented times create extraordinary demands

The coronavirus pandemic is changing how people think about housing, technology and location, three elements that are critical to the real estate industry. Find out what four experts see on the horizon.

2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Despite industry objections, qualified mortgage patch still expected to expire

Though NAR has urged the Consumer Financial Protection Bureau to extend the rule, the agency’s director would only agree to take into account disruptions related to the COVID-19 pandemic in managing the transition.

RE/MAX Around Atlanta surprises agents with pop-by gifts

A small gesture of appreciation goes a long way in the coronavirus era.

How real estate agents can ensure safe home inspections during the COVID-19 crisis

One home inspector weighs in on the difficulties of doing his job during the coronavirus pandemic.

Surveys show buyers, sellers and landlords are adjusting to a new normal

Fewer buyers were delaying their home search by the end of April, according to NAR surveys.

Staging on steroids: How agents and brokerages deliver concierge design services

When you combine coronavirus with the fact that most buyers are looking for move-in-ready units, it becomes clear that agents need to help sellers get their homes ready for the market.

Curbing their enthusiasm? Not so much.

Remote closings are becoming commonplace for law firms like Cook & James.

Georgia MLS and First MLS adjust to COVID-19 reality

Multiple listing services across the country are waiving or reducing fees and offering new services in the wake of the coronavirus pandemic. Will these innovations become permanent?

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