Improving Your Business

Stories, articles and advice aimed at improving your business

3 Reasons Direct Mail Might Be a Better Marketing Tool

Though not as quick as email, direct mail still offers considerable advertising value. The real estate world is constantly abuzz with talk of the newest mobile app or search platform. So much so, in fact, that agents often forget

What Homes Do Consumers Want to Buy? 5 Important Trends

There are many types of homes for sale on any given day, but what trends are consumers gravitating towards? Tall, short, skinny, fat, new, old, historic, modern, urban, rural – the possibilities are endless when it comes to the

3 Reasons Why Obama’s Plan for Net Neutrality Matters For Your Business

President Obama came out in support of net neutrality this week, and his proposals could be instrumental in protecting the Internet – and your business. Advocates for net neutrality received a huge vote of confidence this week from President

Google Dives Into the Housing Data Playground with ‘Nowcast’

There’s a new player in the real estate data town, and it’s coming with substantial offerings. Google is poised to make a bold introduction into the real estate data sphere with “Nowcast,” an exclusive report that it will issue

The Top 3 Things that Homebuyers Regret About their Homes

No home is perfect, but what are the most common things that homebuyers regret about their residence, when it’s all set and done? Here’s an encouraging stat to help you sleep at night – 80 percent of homebuyers have

Have No Doubt – Be Courageous!

You have decided to develop a career in real estate. You have actually seen some agents do an excellent job of making a success in this career; however, you are not sure that you can do it. There are

How Homebuyers in Georgia Find Their Homes

There are many ways that homebuyers can go about locating their new residence, but how what are the most common methods among Georgia homebuyers? Last week, we reported that nationwide, the methods in which homebuyers find their dream residence

.REALTOR Domain Launch Date

In September, Chicago Agent magazine reported on the National Association of Realtors announcement to launch the .REALTOR domain to be used exclusively to represent NAR member websites. Today, the association further announced that starting tomorrow, October 23, the domain

The Top 6 Reasons that Homes Do Not Close

What are the most common reasons for why homes do not close? From financing issues to disagreements over the final sale price, there are many possible reasons for why a house did not close, so we decided to take a closer

Your Mind on Multitasking

Today’s agent doesn’t look busy unless they’re multitasking. Unfortunately, that frantic lifestyle may be hurting their brains. A smartphone in one hand, tablet in the other, Bluetooth in the ear and a laptop in the car seat – the

7 Important Things You Should Know About New Construction

The new construction markets are in a very interesting place, a fact reinforced by the latest Census Bureau numbers. Housing starts in September were at a seasonally adjusted annual rate of 1.017 million, a 6.3 percent increase from August’s revised

How Homebuyers Find their Homes – a Radical Change

The manner in which prospective homebuyers locate their new residences has changed quite a bit in just 10 years time. The year was 2004, and real estate agents and yard signs were the prevailing method for consumers to find

4 Franchise Contract Secrets to Keep Your Business Afloat

Buying into a franchise can help boost a real estate business to success…just be wary of these hidden clauses. Real estate is an ocean, and among its swirling eddies and crashing waves float a fleet of ships, vast as they

4 Bad Habits to Avoid in Your Real Estate Business

Everyone has a few bad habits in their daily routines, but you’ll want to avoid these ones in your real estate business. Real estate agents have to juggle a few dozen things at any given moment while conducting their business

3 Techniques to Keep in Mind When Negotiating with Other Agents

What techniques should you keep in mind, when conducting negotiations with other agents? Negotiations are one of the most pivotal aspects of any agent’s career; after all, it’s one thing to find that dream home (or buyer) for your

5 Important Details Concerning Millennials and Homeownership

Though things are tough right now for Millennials, agents should definitely keep them on their immediate housing radar. It’s not easy being a Millennial. As we’re reported recently, the Millennial generation is still the home-bound generation, with many a

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