Improving Your Business

Stories, articles and advice aimed at improving your business

Move, Inc. Files Lawsuit Against Former VP of Product Marketing

Move, Inc., the company that oversees NAR’s realtor.com website, has filed a lawsuit against Curt Beardsley, a former VP of product marketing who, earlier this year, left Move for a new position at competing syndication site Zillow. This marks the

Former Zillow Employee Files Sexual Harassment Suit Against Company

Real estate syndication company Zillow has found itself in hot water over sexual harassment allegations from a former employee. A former employee of real estate syndication firm Zillow has filed a sexual harassment lawsuit against the company, alleging that

Auction.com/Google’s First NowCast Predicts Strong Nov. Market, though Challenges Remain

Google’s first foray into housing data has yielded some encouraging – albeit sobering – numbers for the housing recovery. Earlier this month, we reported that Google and Auction.com were diving head-first into the real estate data game with NowCast,

How Homebuyers Search for Their Homes – 4 Important Trends

The manner in which prospective homebuyers search for residences suggests very interesting things about the housing market. About a month ago, we reported on what has been a radical upheaval to how real estate functions: 43 percent of homebuyers

Report Reveals 4 Pieces of the Mobile App Puzzle

The popularizing of smartphones introduced the world to the mobile Internet, but now apps have overtaken Web usage. Though smartphones are a relatively new innovation in the longer and more encompassing transition into digital, which started with the introduction

3 Reasons Direct Mail Might Be a Better Marketing Tool

Though not as quick as email, direct mail still offers considerable advertising value. The real estate world is constantly abuzz with talk of the newest mobile app or search platform. So much so, in fact, that agents often forget

What Homes Do Consumers Want to Buy? 5 Important Trends

There are many types of homes for sale on any given day, but what trends are consumers gravitating towards? Tall, short, skinny, fat, new, old, historic, modern, urban, rural – the possibilities are endless when it comes to the

3 Reasons Why Obama’s Plan for Net Neutrality Matters For Your Business

President Obama came out in support of net neutrality this week, and his proposals could be instrumental in protecting the Internet – and your business. Advocates for net neutrality received a huge vote of confidence this week from President

Google Dives Into the Housing Data Playground with ‘Nowcast’

There’s a new player in the real estate data town, and it’s coming with substantial offerings. Google is poised to make a bold introduction into the real estate data sphere with “Nowcast,” an exclusive report that it will issue

The Top 3 Things that Homebuyers Regret About their Homes

No home is perfect, but what are the most common things that homebuyers regret about their residence, when it’s all set and done? Here’s an encouraging stat to help you sleep at night – 80 percent of homebuyers have

Have No Doubt – Be Courageous!

You have decided to develop a career in real estate. You have actually seen some agents do an excellent job of making a success in this career; however, you are not sure that you can do it. There are

How Homebuyers in Georgia Find Their Homes

There are many ways that homebuyers can go about locating their new residence, but how what are the most common methods among Georgia homebuyers? Last week, we reported that nationwide, the methods in which homebuyers find their dream residence

.REALTOR Domain Launch Date

In September, Chicago Agent magazine reported on the National Association of Realtors announcement to launch the .REALTOR domain to be used exclusively to represent NAR member websites. Today, the association further announced that starting tomorrow, October 23, the domain

The Top 6 Reasons that Homes Do Not Close

What are the most common reasons for why homes do not close? From financing issues to disagreements over the final sale price, there are many possible reasons for why a house did not close, so we decided to take a closer

Your Mind on Multitasking

Today’s agent doesn’t look busy unless they’re multitasking. Unfortunately, that frantic lifestyle may be hurting their brains. A smartphone in one hand, tablet in the other, Bluetooth in the ear and a laptop in the car seat – the

7 Important Things You Should Know About New Construction

The new construction markets are in a very interesting place, a fact reinforced by the latest Census Bureau numbers. Housing starts in September were at a seasonally adjusted annual rate of 1.017 million, a 6.3 percent increase from August’s revised

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