Improving Your Business

Stories, articles and advice aimed at improving your business

Cockpit View

Ok, so I have a passion for flying, but this analogy I believe will resonate with many of you. We have all been schooled on the old adage that a windshield is bigger than the rearview mirror for a

Just the Basics – Know What Apps to Use and When

A basic understanding of what apps perform what duties in real estate is essential in today’s business climate. You are an agent. You have clients. And you need to be prepared for anything they might need. So in order

Drive Sales Through the Roof with Unique Business Relationships, Part Two

In part one of this series, I explained what a UBR was. Today, I’ll continue with part two: how to build UBRs and how focusing on them can help your

Will Homebuilders Ditch Agents?

New construction has sprung back to life, and agents have been a big reason why; but as the market recovers, will homebuilders leave agents behind? First things first: the housing market is in recovery, and evidence of that recovery

Drive Sales Through the Roof with Unique Business Relationships, Part One

A real estate agent’s referral sources are paramount to maximizing sales success. While name recognition within a particular market and consistent advertising, among other things, are important to growing your business, nothing beats a loyal and robust network of

Cloud Storage 101: What All Agents Need to Know About ‘The Cloud’

Unless you’ve been hiding in some remote rainforest for the last few years, you’ve probably heard of “The Cloud.” You might not know what that really means, so here’s a quick rundown. “The Cloud” refers to any online service

Real Estate Phraseology: What Phrases Are Most Common in Listings?

What’s in a phrase? Well, according to new research by Trulia, quite a bit! For the first release in its newly-formed Real Estate Lab, a sector of its research wing that will focus on the psychology and strategy of

Balancing Being Busy

Oh yeah, can you feel it? The real estate market is on the upswing across the country, and I predict another seven-year cycle ahead. Everywhere I go and everyone I talk to is telling me how busy they are

Do or Don’t: Real Estate Agents Doing the “Harlem Shake?”

By now, you’ve probably heard about the latest Internet video craze: the Harlem Shake. This type of video is unlike the video spoofs of Carly Rae Jepsen’s “Call Me, Maybe,” and “Gangnam Style.” This craze follows a simple but

5 Laws You Don’t Want To Break When Using Twitter

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

Rise to the Top with the Perfect Elevator Speech

When it comes to real estate agents, you could think of all of them on an elevator in their careers. Some are stuck on the first floor (or even worse, in the basement), while some go to each and

Homebuyers Seeking Out Video on YouTube

According to the National Association of Realtors, homebuyers seek video when shopping for their new place because it allows them to find out more about a community, tour the inside of a home, compare features and understand specific features

What Were the Top 10 Real Estate Sites in January?

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

5 Keys to Successful Realtor/Lender Relationships

1. Focus on the Client’s Best Interest – Real estate sales and lending is a service business. Realtors and lenders serve the buyers of residential real estate. By focusing on the best interests of these mutual clients, Realtors and lenders can

Real Estate Love – A Zippy Approach

She ruled in beauty o’er this heart of mine, A noble lady in a humble home, And now her time for heavenly bliss has come, ‘Tis I am mortal proved, and she divine. “Soleasi Nel Mio Cor” by Petrarch

What’s the Value in Real Estate Photography? How About 3.9 Percent?

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

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