Improving Your Business

Stories, articles and advice aimed at improving your business

The Secret to a Happy Relationship – Home Shopping Alone!

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

Educating Buyers at the Beginning to Maximize Efficiency

Whether you are working with a first-time homebuyer or an experienced homebuyer, it is vitally important for agents to discuss some important points with buyers before going on showings, and especially before offers are

Redfin Digs Deeper With ‘Offer Insights’

Redfin took its latest stab at the hyperlocal landscape late last week with the unveiling of “Offer Insights,” a new feature on its website that highlights the observations and experiences of Redfin agents on specific real estate

Efficiency Secret: Stay in Tune with Tech Innovations

Technology is an important part of keeping up in today’s business climate, but Bruno Foucault argues that it is more than just owning the most expensive, shiny, newest gadget, but rather, knowing how to squeeze efficiency out of tech

Internet Explorer 8 Users Missing Out on Better Web Experience

Internet Explorer 8 is commonly required by specific business software, but limits the rest of your Web experience, so allow us to bring you up to date. It could be your company’s fault that you’re cruising the Web in

The Top 5 Things Top Producers Have in Common

In this article, I’ll outline five key things that top producing agents do to run a successful real estate sales business. 1. They have a “keep in touch” plan Top producers have a plan in place to keep in

A Home Staging Checklist For Selling a Home In the Winter Months

When selling a home in the winter months, you never quite know if the weather is going to cooperate. Though I have vivid memories of the 60-degree day we just had, as I look out my window, I realize

Zillow Unveils New ‘Zillow Digs’ Home Improvement Platform

Zillow has taken a major step away from its core business model with the new “Zillow Digs,” a platform that, as AGBeat put it, is like a lovechild between Pinterest, Houzz and Tumblr, but with a fine splash of house porn

3 Reasons that Facebook’s Graph Search Rocks for Realtors

Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

iOS or Android? Which Reigns Supreme?

Android, or iOS? Along with Bears or Packers, Duke or North Carolina, or Yankees or Red Sox, the Android v iOS rivalry is shaping up to be one of the more contentious in the modern era. And given the

How Old are Internet Home Shoppers?

As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

Twitter: Your Global Instant Messaging Platform

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Taming Cable Chaos – Lessons in Organization

Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

‘Research to Action Lag’ with New Home Shoppers

The Internet has produced an interesting evolution in modern shopping behaviors. Because shopping on the Web is so exceedingly easy, it’s become quite common for consumers to find something they want to buy, and then sleep on it –

Maximizing Mobile Opportunities to Boost Homebuying Business

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

Short Sale Listings: How to Breeze Through Any Meeting

Now that the dust has settled on the fiscal cliff vote, most short sale sellers, prospective short sale sellers and agents have heard that the Mortgage Debt Relief Act of 2007 has been extended another year. Savvy short sale

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