Translating his extensive background in business development to the real estate industry, Dan Petersen oversees sales and marketing, expanding his team’s services and reach. Petersen is CMO, CFO and a Realtor for Berkshire Hathaway HomeServices group Petersen Partners, which he launched 16 years ago with his wife, Jill. Together, they’ve established a family business with a heavy focus on mentorship and education, both for their agents and clients, who range from buyers and sellers to builders and investors.
“We have become a sales and marketing company with our own marketing and sales team,” explains Petersen, noting that having an in-house team gives the company greater control over branding and lead generation. “Agents must be top of mind at all times through multiple mediums with their clients, or someone else will gladly take them.”
Developing a new mentoring program for top leaders, Petersen invests in agents’ careers, providing them with the opportunity to learn management and leadership skills and preparing them for growth. He and his team have a personal business coach through the Tom Ferry coaching network, which allows them to mastermind and network with some of the best agents and teams across the nation.
The program also caters to new agents by giving them hands-on training. “Our team members have the opportunity to work for the multitude of brokerages in the Atlanta market, and we feel privileged that they choose to be a part of ours,” he says.
In 2018, Petersen Partners generated over $60 million in sales and maintained their standing among the top half of the top 1 percent of Berkshire Hathaway HomeServices agents worldwide. They remain the No. 1 team for Berkshire Hathaway HomeServices in Georgia. Petersen also serves on the Atlanta Realtors Association’s Grievance Board.
Petersen is the proud father of two sons and is excited to watch their ongoing achievements in school and sports.