Ja’Neen Gore, Regional Sales Manager

Guaranteed Rate Affinity


A real estate professional for 16 years now, Ja’Neen Gore got her start in the industry by selling home equity lines of credit. Reflecting on motherhood at the time, she recalls, “I needed flexibility in my schedule but also wanted to help people achieve the dream of home ownership.” Her decision to become a loan officer has led to much success, as she now manages her firm’s lending throughout the entire state of Georgia.

Affectionately referred to as “Ja’Neen the lending queen” by a former client, Gore specializes in VA and FHA loans but has expertise in all loan types. Serving Atlanta and beyond, she boosted her knowledge of her market area by networking with top agents. With a business style best characterized as a combination of fun and hard work, she credits her skill in serving as an informed leader as instrumental to her success. Operating a mostly referral-based business, Gore prides herself on her ability to set client expectations. “I am known for taking a client by the hand and really walking them through the process,” she notes.

One of Gore’s most significant accomplishments over the past year is having grown the Georgia team with her firm by almost 50%. “We have an excellent platform that appeals to the lending officer who wants to grow and scale their business,” she says. Passion is perhaps her most endearing quality as it relates to her career: “I am Ja’Neen the lending queen!” she quips. “And I love what I do.”

Guaranteed Rate, Inc. is a private corporation organized under the laws of the state of Delaware. It has no affiliation with the U.S. Department of Housing and Urban Development, the U.S. Department of Veterans Affairs, the U.S. Department of Agriculture or any other government agency.

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