Is Move, Inc. Taking Steps Towards Online Real Estate Transactions?

by Tom Walsh

New agreement offers unified platform for transactions


Move Inc., which runs realtor.com for the National Association of Realtors, announced an agreement with zipLogix that will bring the zipForm digital library to the Reesio document/transaction management platform, according to Housing Wire; that would allow all real estate transactions to be done fully online.

Reesio users will now be able to use zipForm to automate complicated steps of real estate transactions by automatically importing information into the digital forms. That will create a interface that can be used for the entire transaction, as well as one that is protected by data security protocols.

Move Inc., which is part of Rupert Murdoch’s News Corp., acquired Reesio last year.

Benefits to NAR, Brokers and Agents

In late 2015, the National Association of Realtors commissioned the Swanepoel | T3 Group to survey the many dangers facing the current real estate system. The resulting report found criticisms that needed to be addressed across many levels of real estate, including technology concerns.

For brokers, the report found that they have been losing the technology arms race since the Internet’s inception, despite their best efforts. Allowing transactions to be completed on a unified, online platform would allow unified upgrades to keep pace with developing technology, which could be a sorely needed boon for brokers. Even down on the agent level, a technological overhaul benefits agents looking for younger, more tech-savvy clients who are looking for both cost and time-saving measures.

On NAR, the report said that, while technology was not the most pressing concern facing the organization, making the real estate process simpler –along with shaking the reputation of not being tech-savvy – is a large step forward. Additionally, security protocols will prevent data from being stolen, a prime concern considering the rash of data breaches across all industries.

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