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The secret to a higher sale: Paint color?

by Sonia Weiser

zillow-groupA new study from Zillow Digs found that homes with neutral colors sell for more money than those listed without such tones.

For instance, yellow kitchens sold for $1,360 more than asking price, while white kitchens sold for $82 less than expected. Dining rooms painted slate gray effected the house sale negatively by $1,112, whereas purple dining rooms sold for $1,122 more.

The analysis consisted of a search of nearly 50,000 homes (and their paint color combinations) sold between Dec. 2006 and April 2016.

Zillow chief economist Svenja Gudell stated in the analysis that certain colors have mass appeal with consumers.

“A fresh coat of paint is an easy and affordable way to improve a home’s appearance before listing,” says Gudell. “However, to get the biggest bang for your buck, stick with colors that have mass appeal so you attract as many potential buyers to your listing as possible. Warm neutrals like yellow or light gray are stylish and clean, signaling that the home is well cared for, or that previous owners had an eye for design that may translate to other areas within the house.”

Our chart below spotlights the findings from Zillow Digs:

Room Type Color Color Description (what this color looks like in homes) Effect on Sales Price
Kitchen Yellow Creamy or wheat-colored yellow $1,360
Kitchen White Off-white or eggshell -$82
Bathroom Tan Oatmeal or beige $283
Bathroom Brown Dark Brown -$469
Bedroom Green Light green or khaki $1,332
Bedroom Brown Dark Brown -$236
Dining Room Purple Mauve, eggplant or lavender $1,122
Dining Room Gray Slate or dark gray -$1,112
Living Room Gray Dove or light gray $1,104
Living Room Orange Terracotta -$793

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