NRT launches ‘ON Collaborative’ to expand new development marketing nationally

by Blake Boldt

NRT, the nation’s largest residential real estate brokerage company, announced today the launch of ON Collaborative by Coldwell Banker Real Estate Services, LLC. Doing business as ON Collaborative, this will be a new full-service development marketing firm integrated with its Coldwell Banker branded operations.

Led by David Wolf, who joined NRT’s Coldwell Banker Residential Brokerage in Chicago in 2015 as senior vice president of its Development Marketing division, ON Collaborative offers marketing expertise and best-in-class research, planning and advisory services, and through Coldwell Banker, on-site sales for residential developments nationwide.

“Due to NRT’s strong presence in more than 50 of the nation’s 100 largest metropolitan market areas, we have immediate access to deep market intelligence to help developers navigate market trends and make impactful and profitable decisions throughout all phases of the sales and marketing process,” said Bruce Zipf, president and CEO of NRT, LLC. “With David Wolf’s extensive experience, combined with the international marketing and sales talent at Coldwell Banker, we are providing a unique and invaluable service to the development community.”

“At ON Collaborative, we think like developers, know what consumers want and understand how to create value for clients by positioning development projects in a way that maximizes pricing, velocity and returns,” said Wolf, president of ON Collaborative. “Developers benefit not only from our own experience, but also Coldwell Banker’s international real estate network and the top-producing brokers who power it. Our ability to combine hyperlocal expertise with global distribution power gives us an advantage no other company can match.”

With offices in Chicago and Los Angeles, ON Collaborative is currently leading marketing efforts for The Standard, a 15-story, 89-unit luxury condominium development in New Orleans, and Westleigh Farm, a 47-acre development of 33 single-family homes in Lake Forest, Illinois. The firm is also involved in several developments in Chicago, Dallas and Los Angeles and pursuing additional projects across the United States.

“Along with offering geographic diversity, our platform is designed to support a wide range of residential projects including everything from single-family home communities to large-scale vertical developments,” said Wolf. “Regardless of project size or location, our approach is the same: we integrate ourselves with the development team and, as a trusted partner, see projects through from concept to closeout.”