By Amy S. Carden, Owners.com
Success in real estate often rests on the relationships you build with your clients. There are all kinds of tips and tricks that agents use to earn trust and repeat business. One thing that may be overlooked by some agents are the ways new trends in real estate technology can be used to help clients find their dream home. Consumers, in fact, are leaning toward brokerages that offer advanced technology to help simplify and streamline the real estate process.
Owners.com, an innovative tech-driven real estate brokerage dedicated to making real estate simpler, found in a recent survey that buyers want their agents to provide tech-based tools to increase efficiency and to keep them organized. When asked how their agent could save them time in the buying process, the survey showed:
- Nearly half (46 percent) of home buyers want their agent to keep track of all their appointments, viewings or follow-ups in one place,
- Forty-two percent of home buyers want the ability to schedule showings online and
- Thirty percent of home buyers want to communicate primarily through a mobile application.
Pamela Floyd, an Owners.com agent in the Atlanta area, says there’s been an increase in her clients communicating mainly through the mobile app. That’s why she depends heavily on the Owners.com agent app and its sister app for consumers to streamline her business and allow her to find the right home for her clients in less time. She says the app allows home buyers to have access to her on-the-go, which is important in a fast-moving market like Atlanta.
“My clients love to communicate with me via the Owners.com app. And it’s a welcome change. They can tell me immediately if they find something they want to see. In this way, we’re partners in finding their next home and we can move quickly toward decisions,” she says.
Buyers can choose their specific home preferences on Owners.com, allowing them to easily sift through dozens of listings to find the best fit for their needs. With a cutting-edge online search algorithm, Owners.com shows buyers how each home listing measures up to their criteria. When they are ready to take the search offline, they can schedule multiple property tours on the site or app, increasing their chances of being the first to view a home.
During tours, the Owners.com survey found that buyers value their agent’s inside knowledge of the property and community. When asked about the home features that they want their agent to highlight, responders stated:
- Physical integrity of the home (67 percent),
- Insights into the local community (59 percent) and
- Information on property boundaries and building restrictions (44 percent).
Floyd says that she shares this kind of information during the tour or afterward with the tour report, which provides detailed information on each home tour to help buyers make sense of their options. “I like the tour report and think it’s a great tool because it is so immediate. I send my clients pictures of the home, a description of what we just toured, and any notes I took in a summary just for them. I can even rate the property based on their feedback. It is a great way to help my buyers stay organized,” she says.
In order to stay relevant in the face of technological advancements and tech-savvy customers, real estate professionals can change the way they conduct business and how they connect with their clients. Making their home search easier with technology will keep your clients happy.
Owners.com is a technology driven brokerage at the forefront of the real estate revolution. With local real estate expertise, financing and closing services and unique digital experiences, Owners.com and its affiliates offer a complete real estate solution that strives to anticipate and fulfil the dreams of home buyers and sellers. For more information or to contact a local Owners.com real estate agent, visit Owners.com or follow us on Facebook or LinkedIn.