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Best Brokerage Website: Harry Norman, Realtors

by Atlanta Agent

As Atlanta’s first luxury residential real estate brokerage, Harry Norman, Realtors has over 90 years of experience in delivering top-of-the-line customer service. In today’s digital age, those services have to be apparent beyond face-to-face interaction and the agency’s website exemplifies that perfectly.

“We are a company built on luxury service, and this must extend to the digital space,” said Luke Trigwell, Vice President of Marketing. “In this ‘instant economy,’ you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”

To Trigwell’s point of meeting users’ needs and wants instantly, Harry Norman, Realtors launched Ava (Automated Virtual Assistant), an advanced consumer chatbot powered by Roof AI, on its website earlier this year. With this new technology, the website offers a set of advanced AI capabilities around its home-buying and selling journey to provide every client the personalized digital experience they deserve.

In addition to Ava, the website is organized into different categories to not only answer questions users may have about the company, but to educate on the state of the market, showcase available properties, which are added regularly, and more. Such sections include market insights, luxury property information, home valuation, recruiting, and corporate and consumer relocation services.

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