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Little but mighty: Alpharetta named No. 1 small city for big careers

by Elizabeth Kanzeg Rowland

Bigger isn’t always better, at least in Alpharetta, which was recently named the No. 1 small city in the United States for big career opportunities by CoworkingCafe.

The company scored 300 U.S. metros with populations under 250,000 based on metrics like income and affordability, labor market statistics and remote work trends.

Alpharetta outperformed all other cities in the study. A market brimming with job opportunities and a healthy economic environment drove its high ranking.

Many major employers, including Morgan Stanley and ADP, call Alpharetta home, and it ranked No. 8 for presence of Fortune 1,000 companies. Plus, the city dominated in job density and boasted the most businesses per capita with roughly 13,300 workplaces per 100,000 residents.

It also scored No. 1 for coworking spaces at 28.2 spaces per 100,000 residents — a huge benefit to the 28.4% of Atlanta’s population that works remotely.

Lastly, Alpharetta excelled in affordability. With a median household income of $173,300, the city placed No. 11 for earnings. In addition to high wages, the city offers affordable housing, with just 24% of income needed to cover rent for a one-bedroom apartment.

Alpharetta’s strong job market, paired with its slower pace, makes it an appealing choice for young professionals, according to experts.

“Each generation is moving to smaller cities in significant numbers, but for different reasons,” said Professor of Management and President-Elect of Tennessee University Faculty Senates Sean Walker in CoworkingCafe’s report. “Organizations tend to focus more on groups with longer potential tenure, so Gen Z is increasingly in the spotlight. Gen Z is motivated by wellness, positive relationships, social impact, meaningful work, work-life balance and financial stability. Smaller cities, with their slower pace, make these easier to achieve — supporting balance, wellness and the ability to find work that feels meaningful.”

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