Improving Your Business

Stories, articles and advice aimed at improving your business

Amazon and Lennar partner to create Alexa-controlled smart homes

Amazon and Lennar announced its new partnership to provide Alexa-enabled smart homes in certain markets across the country. Homebuyers can get homes that come with features that can be controlled with Alexa including Wi-Fi, smart locks, doorbells, thermostats and

Agents using Google Maps on their websites could have to pay

Agents and brokers who are embedding Google Maps into their listings will now have to pay to do so. The Google Maps application programing interface (API) allows agents and brokers to embed maps into listings on their websites. This

Hurdlr targets the real estate world with new focus

Hurdlr, a Washington, D.C.-based startup that helps freelancers monitor expenses, taxes and other back end personal business needs, recently announced a new focus on the real estate industry. It will provide agents with goal-setting features paired with its original income-tracking

The best way to stay in contact with your client — just forget the emojis

It can be difficult to find time for face-to-face meetings or even phone calls, leaving many agents and clients rely on text messages to communicate. Smartphone users in the United States are initiating and receiving five times as many

Is Vero the next social hotspot for agents?

Facing growing scrutiny for privacy violations and obfuscating personal posts in favor of advertisers’ paid posts, social networks are being forced to reexamine their ways before they’re abandoned. Some users opt to go social network-free while others go in

AgentEDU expands its training curriculum with new Assistants track

It can be difficult for many agents to take the leap from working alone to hiring an assistant to help. It is even more difficult to find someone who has previous experience in the real estate industry. Once an

Young family with real estate agent at an open house.
Viewpoint: 5 tips for a fast home sale

There are a few steps you can take to ensure you have a speedy sale of your home. From setting the perfect price to using the best agent, you will see offers on your home in no time. Hiring

ShelterZoom’s blockchain-based platform picks up steam around the world. How does it work?

Slowly but surely, bitcoin and blockchain — a decentralized ledger that powers the cryptocurrency — have been making inroads in real estate, but a technology company wants to make them the industry standard. ShelterZoom‘s Offer NOW is a blockchain-based

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Digital app Abode aspires to make buying homes more accessible

Abode, a new free digital platform that aims to make the homebuying and selling process easier for both consumers and real estate agents, was launched in 2017 by tech entrepreneurs Kyle Stoner and Carson Junginger. “People often describe buying

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How to build your real estate business with can’t-miss Facebook ads

For Realtors, especially those who tend to use more traditional forms of advertising, Facebook is the proverbial golden ticket. Today, more than 80 percent of internet users are active on Facebook, where they spend a staggering 700 billion minutes

Real estate tech company Homesnap secures $14 million in funding. How can it help agents?

With its double-pronged approach to cater to both agents and homebuyers, Homesnap continues to increase its reach in the industry, recently securing $14 million in series B funding. Homesnap serves more than 800,000 agents and brokers, helping them boost productivity

How Keller Williams enhanced the agent experience to become No. 1, according to CEO and President John Davis

In 2017, Keller Williams had one of its best years in terms of growth, sales and volume. By the end of the year, the company boasted a No. 1 ranking in number of agents, units sold and sales volume

Viewpoint: Chime Technologies on 4 technologies agents can use to increase lead conversion

Buying a house is one of the biggest decisions people make in their lives, and it can take a lot to close a transaction. A typical conversion rate is anywhere from 3 to 10 percent — often lower in highly

What the recent Facebook feed changes mean for agents

According to the National Association of Realtors 2017 Member Profile, 69 percent of Realtors report having a Facebook page for their business. But agents who use Facebook to market themselves may be concerned about upcoming changes to the site’s

It’s all about the connection: How top producers use social media to connect with clients

Social media is a great tool for professionals: it’s not just for your Uncle Don to share his quiz results or your college roommate to post pictures of her fancy dinners. Top producers use these tools to engage with

real estate tech startups agents need to know
Four real estate tech companies agents should watch

New apps and programs that aim to disrupt the real estate industry are launched so frequently that it can be difficult for agents to keep up. It can be even more difficult to identify the latest tech trends and

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