Improving Your Business

Stories, articles and advice aimed at improving your business

The Inconvenient Truth About Housing – in Two Charts

The most recent existing-home sales report indicated that housing may have turned a corner, but structural issues persist. #142483561 / gettyimages.com Covering the housing market nowadays is a strange experience. On one hand, you have the clear monthly reports

Realtor.com Takes First Step Toward Connecting Agents with Clients Online

In the wake of its failed AgentMatch program, realtor.com kept its Dec. 2013 promise to develop online tools to help connect agents with prospective clients. The first step? Updating its agent profiles, according to a recent report by Inman

3 Reasons Negative Reviews are a Positive For Your Business

We know, we know, negative reviews are always bad…or are they? Have we been looking at them all wrong? #184641297 / gettyimages.com We live in an era dominated by online reviews. Whether its a product, service or company, the Internet

11% of Real Estate Agents Cannot Write

We’ve all seen listings with lackluster writing and grammar, but how common are those listings across the industry? #461174833 / gettyimages.com Bad grammar. Misspellings. ALL CAPITAL LETTERS. Oh yes, we’re talking bad writing in real estate listings, something we

The 5 Simple Reasons that Millennials are Not Buying Homes

Why on earth are Millennials not buying homes? It turns out there are pretty straightforward reasons behind their absence. #171287367 / gettyimages.com The housing market has, thus far in 2014, been putting up some pretty lukewarm numbers, and the relative

3 Things to Know About the Most Powerful Man in Housing

Mel Watt, the recently installed head of the FHFA, delivered his first major address on housing this week; here were the main takeaways. #171644428 / gettyimages.com Mel Watt, who is the director of the Federal Housing Finance Agency (FHFA),

The 6 Assorted Reasons that People Prefer New or Existing Homes

Some consumers prefer newly built homes, while other prefer existing residences; why is that? #486077819 / gettyimages.com It’s always been a give-in that some consumers will prefer newly built homes while others opt for an existing residence, but an

5 Good Things Happening Right Now in Housing

There’s been quite a bit of negative press swirling around housing lately, but we’ve got some pleasant developments to hang your hat on. #461497687 / gettyimages.com There’s no two ways about it – the last few weeks, at least

Career Successes/Retirement Propel Luxury Housing Market

Realtor.com’s survey of luxury housing continues to yield interesting findings about that most important sector of housing. #479997555 / gettyimages.com The last couple weeks, we’ve been covering realtor.com’s survey of the luxury housing market with glee, with our stories

The 4 Things Currently Ailing the Housing Market

Housing has gotten off to a slow start in 2014, and as we approach the year’s halfway point, a diagnosis is in order. #485205213 / gettyimages.com If the last couple of weeks have made anything clear, it’s that the

3 Ways that Real Estate Agents Moonlight as Therapists

Real estate agents must wear many hats for their job, and “therapist” is certainly one of them. Buying and selling real estate is an inherently emotional business, and for good reason. When buying a home, your clients are making

The 4 Biggest Challenges Facing Luxury Homebuyers Today

What are the most troublesome obstacles faced by luxury homebuyers in today’s housing market? Earlier this week, we reported on a fascinating new study by realtor.com, which looked at what features today’s luxury homebuyers desire the most in a home.

3 Intriguing Details About Today’s Mortgage Environment

The mortgage markets may have undergone a radical change since 2008, but some details may still surprise you. Last week, we reported a rather sobering statistic – according to record keeping by Ellie Mae, the average FICO score for

So Many People, So Many Opinions

How many times have you had a client say, “My friend told me…” or “My parents said this…?” Our focus is always on client education throughout the process of selling or buying. When a client hires us to represent

The Luxury Homebuyer’s 5 Most Desired Features

What do luxury homebuyers desire the most, when shopping for homes? The luxury homebuyer, as any real estate agent knows, is a unique breed of client, and their desires and requests during the homebuying process differ in many notable

HouseLogic Wins Best Real Estate Social Media Campaign of the Year

HouseLogic.com, a comprehensive website for homeowners brought to you by the National Association of Realtors, has won the 2014 Internet Advertising Competition for “Best Real Estate Social Media Campaign.” The website developed original inforgraphics that were distributed via Facebook

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