Housing’s importance cannot be questioned, though there is considerable nuance to where the market is heading. Last week, we looked at the latest study from the Demand Institute, and its eye-popping predictions on where home prices are heading for

Do you know what an interest-rate lock-in is? No? It could have a defining effect on housing in the coming years. Pop quiz hotshot: what is the market phenomenon known as the interest-rate lock-in, and how does it apply

A common Facebook best practice that most forget now gets you more exposure. Are you wondering why your Facebook fan page posts are not appearing in the newsfeeds of your fans? There are many possible reasons: Facebook ads have

Home purchases have skidded a bit in recent weeks, and student debt raises some troubling questions on where housing demand is heading. The numbers are in, and they’re not encouraging – housing demand is beginning to wane. According to

Everybody and their uncle knows that Millennials will be integral to the housing recovery, but what do they actually want in a house? The Millennial generation, which encompasses Americans born between the early ’80s and early 2000s, is the

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s

What qualities do successful real estate agents share? We’ll start with an uncontroversial statement – real estate is a darned difficult business to make a living. From the ruthless competition, to the contrasting personalities, to the whims and sways

Buying a home in the post-boom market is akin to ballet, and there are certain steps that no client should take. For the vast majority of consumers, buying a home hinges on securing a loan, and among the vast

What is it? Updater, (www.Updater.com), is one of the few new real estate startups that takes real world client issues into consideration when releasing a product. While walking through the halls of “Startup Alley” at Inman New York this

Sure, email may be convenient, super fast and free, but nothing can top the beautiful simplicity of a phone call. We live in an email world. Everything nowadays – bank statements, credit card bills, personal correspondence, coupon mailers, company

Have you done your monthly Facebook page tab check-up yet? What, you don’t check your Facebook page tabs? First, for those thinking, “what is a ‘Facebook tab,’” let me take a step back. Facebook page tabs are the images

What kinds of factors did homebuyers consider in 2013 when making their purchase? Homebuyers have a multitude of factors to consider when deciding upon a home purchase, but inevitably, certain factors will be more important than others. For an

The nation’s foreclosure marketplace continued to improve, according to the latest analysis from CoreLogic. Atlanta’s housing market continues to make impressive strides in clearing out its foreclosure markets, according to  CoreLogic’s latest National Foreclosure Report. Through Nov. 2013, Atlanta has

Now is not the time to ditch old-fashioned methods of generating leads in favor of online services. In fact, industry professionals value offline options much more than Web-based options, according to the results of a recent Imprev Thought Leader

 What did home sellers want from their real estate agents in 2013? The method of selling homes has changed dramatically in the last 10 years, but the role of the real estate agent in the process – to market

November was a very encouraging month for Atlanta real estate, according to the latest analysis from CoreLogic. Home prices in the Atlanta area posted some of the strongest numbers in the nation in November, according to the latest Home Price