Improving Your Business

Stories, articles and advice aimed at improving your business

3 Essential Home Showing Tips

The importance of home showings is difficult to overstate, and there are definite rules to the game that all agents should follow. The home showing is more than a potential homebuyers’ stroll through the property; rather, it’s your best

4 Things We Learned From Last Week's Existing-Home Sales Report

NAR’s existing-home sales report for May, which came out last week, offered a very interesting glimpse at where housing is right now in its recovery. Last week’s existing-home sales report from the National Association of Realtors was a smorgasbord

4 Things We Learned From Last Week’s Existing-Home Sales Report

NAR’s existing-home sales report for May, which came out last week, offered a very interesting glimpse at where housing is right now in its recovery. Last week’s existing-home sales report from the National Association of Realtors was a smorgasbord

3 Rules to Follow When Using Pinterest for Real Estate

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

Qualifying a Buyer for the Short Sale/Foreclosure Market in 5 Steps

The distressed home marketplace follows its own rules and motivations, but Christine Groves explains in 5 steps how to qualify your buyers for the market. Because no two buyer clients are the same, and no two short sale or

The Know How for Houzz

What is Houzz? And how can it be effectively utilized for your real estate business? Mitch Levinson of Marketing RELEVANCE explains. Just like any good social media site, Houzz is designed to attract new customers to your business. However,

Short Sale Mortgage Forgiveness Act – Time is Running Out!

Though the Mortgage Forgiveness Act will likely expire at the end of the year; Bert Gor offers a critical refresher of the act’s main tenets. Whether you have done one, or you have done 50, you know that there

3 Reasons You Should Care About iOS 7

iOS 7 may seem like a tech geek’s paradise, but the changes it represents in the iOS platform on the iPhone and iPad will affect real estate agents. Well, it’s here – after months of anticipation, Apple has finally

The Top 8 Ways to Get Your Buyer’s Offer Selected

8. Present it in-person. This almost never happens. But making the effort to hand in an offer in-person, making eye contact and explaining a bit about the buyer goes a long way. This way, you can also tell the

9 Tips to Sell More Homes

Here’s the deal: home inventory is low, mortgage rates are still amazing and consumer confidence is looking up. Mix them all together, and you have a sizzling hot seller’s market. In fact, the National Association of Realtors says competing

Solve All Your Paperwork Nightmares

From state to state, the laws vary, but every real estate transaction has paperwork associated with it. In fact, they have to, so unfortunately, paperwork will always be involved in any real estate transaction. That’s right; we may be

Don't Fret – Rising Mortgage Rates are NOT the End the World

Though some headlines on rising mortgage rates have bared apocalyptic overtones, the housing market has some room to spare on rate increases. Mortgage have ticked up in recent weeks, and already, the doomsday headlines (many of them broadcasting the

Don’t Fret – Rising Mortgage Rates are NOT the End the World

Though some headlines on rising mortgage rates have bared apocalyptic overtones, the housing market has some room to spare on rate increases. Mortgage have ticked up in recent weeks, and already, the doomsday headlines (many of them broadcasting the

Thousands Join Last Minute Rush to Register for MREDpalooza

With just a week to go, the rush is on to register for MREDpalooza, the real estate tech and training expo event of the year, taking place on June 18th in Rosemont, Illinois. Midwest Real Estate Data (MRED), Chicagoland’s

What Would YOUR Client Compromise On?

Sad as it may be, the perfect home does not exist – what features would your clients be most willing to give up? It would be nice if we lived in a perfect world. Money would grow on trees;

Why Do People Apply for Mortgages During Work Hours?

Studies show it has become more common for employees to apply for mortgages and take care of other personal business during regular office hours. Technology has given people an opportunity to work at their own convenience. People take advantage

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