How good it is to begin a year with so much opportunity! For those of us in real estate, the start of 2013 is a welcome departure from news about challenges to news of

The new year is just around the corner, and signs of the real estate recovery are evident in nearly every sector of the housing market: housing prices, which bottomed in early 2012, have been showing continued growth; housing inventory

We all dream about appearing prominently in Google searches, about being present on that first page and generating thousands upon thousands of clicks for our site; the sad reality is, that’s probably never going to happen. Trust us, we’d love

As we highlighted in our first story on YouTube marketing, both YouTube and Internet video offer huge potential for real estate agents and the marketing of their businesses. Internet video traffic is estimated to make up 54 percent of

‘Tis the season for giving! The holidays are a time for giving thanks and an important time to remember those less fortunate in your community. With so many good causes and organizations out there, how do you pick the

Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that principle in mind.

The holidays are a festive time – family gatherings, celebrating the end of another year, and a time to reflect and appreciate all that we have. Many homes continue to be on the market throughout the holiday season, and

If you are in real estate, you probably know that the Mortgage Debt Relief Act of 2007 is due to expire at the end of this year. Regardless of whether you do a lot of short sales or just

The popular photo app Instagram has backtracked on Tuesday’s announcement of new policies that granted it carte blanche to sell users’ photographs without providing the user notification or payment for the use. The new policy sparked understandable fury from Instagram’s

The goal for any real estate agent is to find a fresh, exciting marketing platform that can render their properties and business in a new, enticing manner to potential clients, and Internet video, YouTube specifically, is a fabulous way

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive

“The only way to know how customers see your business is to look at it through their eyes.” Daniel Scoggin Consider this question: how well do you know your customers? I mean, really know them? Take your time, because

This holiday season, as I look toward a new year, I have to reflect on the past and analyze what I did well, what I need to improve, and what I want to accomplish next year. Positive growth is

By Peter Ricci NAR’s 2012 Profile of Home Buyers and Sellers taught us many things, but perhaps the most notable was the continuing domination of the Internet in the home searching process. Ninety percent of homebuyers, we found, now use

Client testimonials, as any good agent knows, are the lifeblood of a successful real estate career, but in today’s technological age, they are shrouded in ambiguity. Where should clients submit testimonials? How can you ensure that future clients read

By Peter Ricci According to Nielsen, the majority of cell phone users now utilize smartphones, and Pew Research has found that 22 percent of adults use tablets. Clearly, as consumers, we’re becoming more and more mobile, and we’re spontaneously crafting