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The Top 9 Ways that Consumers Choose Real Estate Agents

by Peter Thomas Ricci

Between the Internet, referrals and advertisements, consumers have many options for finding agents; what options, though, ultimately win them over?

realtor-referrals-how-consumers-choose

We are living in an age of overwhelming choice, and real estate is no exception. From the Internet, to personal recommendations, to more “old school” alternatives like signage and newspapers, consumers have quite a few avenues to pursue when it comes to choosing a real estate professional.

But of those options, which ones do consumers use most frequently? In our continuing series on homebuyer behaviors, we consulted recent survey data from the National Association of Realtors to put together the infographic below.

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