Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Jennifer Greenway, a productivity coach with Keller Williams Realty, on how agents can run their business like an actual business.
10. Open a separate bank account for your business
9. Open a credit card for your business and use it for all expenses
8. Set up a corporation for your business
7. Connect with a real estate specific tax professional
6. Pay yourself a salary and pay yourself a quarterly bonus; not a check from each closing
5. Get a business coach; meet regularly to stay motivated and on track
4. Invest in education- keep yourself abreast of current market trends
3. Have a marketing plan in writing; it’s about consistency not content
2. Have an accountability group that you meet with weekly; share ideas, be real, hold each other accountable to your goals
1. Attend an annual business planning clinic; review your plan monthly with your business coach, readjust as needed.
Jennifer Greenway is a productivity coach with Keller Williams Realty, and she spends her time developing others and seeing them achieve their goals. A lover of crunching numbers, she helps agents develop a plan to improve the bottom line and help put the wheels in motion.
Great article Jennifer! I know you are with Keller Williams but did not know what you do there. Our focus is similar. Since retiring from the Chamber I’ve ramped up my marketing business to be a business strategist. I love helping others succeed in business! I miss our front porch chats!
Way to go Jennifer! Nicely done!