The Short List: Shanell Lightfoot on Distinguishing Yourself From the Competition

by Atlanta Agent


Shanell Lightfoot is a Realtor with Diamond Realty Brokers in Cobb County

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Shanell Lightfoot, a Realtor with Diamond Realty Brokers in Cobb County, on how agents can distinguish themselves from the competition.

6. With a bachelor’s degree in hospitality and tourism management from Tennessee State University and having been employed by The Walt Disney Company, I bring a customer-centered, hospitable approach to my knowledge-based real estate practice, which helps to distinguish myself from other real estate professionals.

5. I don’t focus on what other agents are doing. My time is spent creating and managing a unique, compelling business model that entices clients to choose (and refer) me. When you distinguish yourself from the competition, they (the competition) become irrelevant.

4. As a full-time Realtor, I’m focused on building and nurturing relationships with potential, current, and past clients. I always ask high value questions, then listen to the goals and objectives of clients. I also listen for pain points. From there, I get proactive and develop solutions based on their needs – this is my unique selling proposition.

3. My brand, Proactive Realty Solutions, provides advice, hacks, service, strategies and tips for home buyers and sellers, with a focus on homes in Cobb and Fulton County. I’ve even curated original content, based on interactions and responses from clients, including guides and articles like “15 Executable Steps to Smarter Home Buying in Atlanta” and “5 Re-Listing Strategies for Expired Listings that’ll Appeal to Buyers & Entice them to Act Now.”

2. By focusing on what I’m doing and not comparing myself with everyone else, I’m able to distinguish myself from the crowd and reach my ultimate business goal: “To ensure peace of mind for my clients through closing.”

1. Every salesperson should have a unique selling proposition. Determine what yours is so that you can distinguish yourself from the competition.”

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