Every week, we ask an Atlanta real estate professional for their thoughts on the top trends in Atlanta real estate.
This week, we talked with Rhonda Haran, an associate broker with Atlanta Fine Homes Sotheby’s International Realty in North Atlanta. A 20-year real estate industry veteran and top producer, Rhonda achieved Multi-Million Dollar Sales Club status in her first year as an agent, and was named Rookie of the Year. A licensed broker with ABR, CRB, CRP, SRES and ePro designations, Rhonda was also the 2003 president of the Georgia Real Estate Educators Association.
Atlanta Agent (AA): What specific markets in Metro Atlanta are you seeing the most activity?
Rhonda Haran (RH): Of course, the Intown market is always attractive. The North Atlanta market is booming again, specifically in Johns Creek and the city of Milton. New construction in those markets is particularly attractive to prospective homebuyers, especially in the top school districts.
There has been a tremendous amount of excitement surrounding the new Avalon development at 400 and Old Milton Parkway.
AA: What about mortgages? Are you finding lending standards are still tricky for some clients?
RH: Lending is certainly more challenging than it was pre-recession. However, this is not necessarily a bad thing. The most important advice I have for any prospective homebuyer is talk to a reputable lender before beginning your home search.
A lender who knows how to guide you and put together a strong package for the underwriter, who will ultimately make the loan decision, is the key to a successful transaction. My lender partners are critical to the success of my team.
AA: Finally, what is your big piece of advice for new agents?
RH: First and foremost, know that this is a full-time career that will require lots of hard work. However, over time, if it’s the right career choice for you, you’ll love it so much it will hardly feel like work!
There are challenging days, but the rewards are great. You have to be in it for the long haul. Like most things worthwhile, most agents don’t gain success overnight. And remember that relationships will the cornerstone of your success. Nurture them daily.