Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we talked with Chad Hyams, the growth and productivity director for the Southeast Region of Keller Williams, for his top tech tips for agents.
7. Clean Up Your Profiles! – Visit each of your social media profiles and clean them up. Nobody wants to see photos of you after a late night on town and then hire you to assist them with the single largest investment they will ever make. Check out what types of things you are posting on Facebook, Twitter, YouTube, your blogs (more on this later) and even on Instagram. It’s ok to have fun and have a life, just limit some of the details to the friends that were with you.
6. Have Profiles! – Just because you don’t like Facebook or Twitter or any of the other mainstream social media sites that doesn’t mean your clients don’t. If your clients use Facebook, they are looking to find you and what message do you send when you don’t have a profile? Take the time and create a profile on the different platforms and then use them. People work with people they know, like and trust. They can’t get to know you or like you if you aren’t out there for them to see
5. Blog More Often! – As mentioned in tip #1 make sure you clean up your past blogs as well. If you wouldn’t talk to a buyer in your car about politics or religion then why are you blogging about it? A blog is you talking to the world and the world is filled with future clients. If you aren’t blogging, start. If you have been blogging, do it more often. Statistics continue to climb that Google is one of the first stops for many potential home buyers and sellers. Writing great blog content will help you be the resource they are directed to for information.
4. Video is not the wave of the future, it is the wave of the present. Start making videos. Videos of properties. Videos of things to do in the area you work. Videos of you interviewing lenders, inspectors, decorators and whatever else works in your area. Video, video,video!
3. Pay Attention – Google changes its algorithm 500-600 times a year. That means what worked today might not work tomorrow with blogs and with advertising.
2. Substitute Google for Facebook – The same rules apply as in tip No. 3. A business page is now a pay-to-play concept and if you aren’t planning to pay, then don’t play in the business page world and focus on your personal page.
1. Not sure if we made this point in this list of tips….V-I-D-E-O!
Chad Hyams is the growth and productivity director for the Southeast Region of Keller Williams, the Voice of Reason for the Internet Marketing Specialist Designation (IMSD.net) and a motivational speaker and trainer for Ember Seminars.