Viewpoints: Ginny Bryant, Director of Sales and Marketing, Lennar

by Atlanta Agent


Ginny Bryant is the director of sales and marketing at Lennar’s Atlanta division

Every week, we ask an Atlanta real estate professional for their thoughts on the top trends in Atlanta real estate.

This week, we talked with Ginny Bryant, the director of sales and marketing at Lennar’s Atlanta division. Ginny has extensive experience in the homebuilding sector with local, regional and national residential builders/developers, and her strengths include company branding, strategic planning, team development and product marketing in the mobile, online digital, social media and traditional spheres.

Atlanta Agent (AA): What are some of the key things consumers look for in today’s new construction homes?

Ginny Bryant (GB): Home offices, outdoor living spaces, large open kitchens, guest bedrooms on the main floor, new color pallets

AA: How do those features differ from what was popular during the great boom years of the early 2000s?

GB: Technology has made it easier for the consumer to find information online, but it’s also made working from home easier. Consumers are wanting more amenities in the home because they’re spending more time in the home. They’re looking for formal offices off the main living area of the home where they can work in peace; private outdoor living spaces to unwind and relax after a long day; and large open kitchens where children do their homework and families entertain.

We’re seeing buyers want to enjoy their entire purchase including the outdoors. Another feature very popular with buyers is a guest bedroom on the main floor for extended family visits. Color has always been a main concern with buyers. We are seeing trends towards lighter cabinet and granite colors in the kitchens and lighter exterior colors.

AA: Finally, where do you see new construction heading, in the coming years?

GB: The housing industry seems to have returned to a more normal pace of supply and demand. Demand for affordable housing is still high and builders are trying to keep.

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