Team Effort: Banding Together Can Be a Boon for Your Business

by Tom Ferry


One of the greatest challenges facing real estate agents is the choice of working as a solo operator or joining with one or more agents to form a team. The question can lead to agonizing over the pros and cons. The agent must consider the particulars of having to work with another personality as an equal or near equal against being in charge of one’s own operation with no one else to contradict one’s business plans. Partnerships can be difficult without a clear leader.

“A lot of agents go into this business because they want to be single agents,” said Collette McDonald of The Collette McDonald and Associates Team with RE/MAX Around Atlanta. “They’ve never managed people, and they don’t understand anything about running a business where you have people who are relying on you to feed their families. If you’re not up to that type of challenge and don’t have the experience, that would be a reason not to form a team and lead it.”

Sometimes, the development of a Realtor’s business forces the issue. A solo operator can be pushed by an ever-increasing workload to take on help or risk losing transactions because he or she can’t keep up with all of the work coming in. Bringing in another agent as a partner can ease the strain and help the business grow.

Other agents make careful plans to start a team together. Perhaps they’ve worked in the same brokerage, or they may meet on opposite sides of a transaction and find that they have a rapport. Either way, planning out the steps of developing a team is critical, and getting all of the details lined up beforehand eliminates guesswork as the team finds its footing and begins to grow.

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