9 stats that show homebuyers want green technology

by Evi Arthur


Sustainability and an environmentally friendly community are amenities that more and more homebuyers are looking for, according to a recent survey by the National Association of Realtors.

Here is perhaps the most obvious sign that green technology is a growing amenity in home sales: 43 percent of Realtors surveyed said their Multiple Listing Services include information on a property’s green features, whereas 19 percent do not, according to NAR’s Realtors and Sustainability report issued Thursday. Similarly, a partnership between the Appraisal Institute and the Residential Energy Services network will allow a home’s “green” score to be incorporated into a home’s appraisal.

Below are nine striking stats showing homebuyers’ interest in green properties:


1. 56 percent of Realtors surveyed said clients are at least somewhat interested in sustainability

2. 86 percent of home sellers have taken steps to reduce waste and energy usage in their homes

3. 71 percent of homebuyers say energy efficiency promotion in listings was very or somewhat valuable

4. 80 percent of Realtors say solar panels are available in their market. 42 percent said solar panels increased perceived property value

5. 50 percent of buyers want sustainable lighting features

6. 40 percent want smart or Internet-connected homes

7. 32 percent want landscaping for water conservation

8. 23 percent want renewable energy systems in their new home

9. 37 percent want bike lanes and green space nearby


To meet the needs of these clients, Realtors have to be well versed in the newest green technology and home amenities, as NAR believes more and more buyers will want green technologies in their new homes.

“As consumers’ interest in sustainability grows, Realtors understand the necessity of promoting sustainability in their real estate practice, such as marketing energy efficiency in property listings to homebuyers,” NAR President William E. Brown said in a statement. “The goal of the NAR Sustainability Program is to provide the leadership and strategies on topics of sustainability to benefit members, consumers and communities.”

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