Guaranteed Rate has added two new members to its senior executive team, appointing Steve Moffat as chief marketing officer and Brendan Noonan as chief brand officer.
“Steve and Brendan both have a depth of experience driving the growth, visibility and profitability of well-known consumer brands and will be instrumental as Guaranteed Rate continues to expand our brand awareness and reach new audiences,” says chief executive officer and founder Victor Ciardelli. “Their combined wealth of knowledge is a tremendous asset to the company and we look forward to working with them to further build the brand and strengthen our marketing initiatives.”
As CMO, Moffat will oversee marketing strategy, articulating the company’s value proposition to customers and channel partners, according to the company’s press release.
Most recently with Google as Head of Industry, Moffat led a national sales team advising Fortune 500 brands, driving profitable marketing decisions through data synthesis, technology adoption and digital innovation. Prior to Google, he spent eight years with PepsiCo building the marketing and innovation agenda for the multi-billion-dollar Gatorade global sports nutrition platform.
“Since its founding in 2000, Guaranteed Rate has built tremendous momentum in the dynamic mortgage marketplace, earning an outstanding reputation with homeowners and channel partners alike,” says Moffat. “We’re known for our superior technology and world-class customer service. I’m thrilled to have the opportunity to build upon the company’s winning mentality and deliver the very best experience in the industry to an ever-expanding customer base.”
In the newly created position of chief brand officer, Noonan will focus on honing the brand’s voice, vision and image, said the press release. He spent 13 years with MillerCoors, most recently as Marketing Director, where he led the activation of the brand purpose for Coors Light, MillerCoors’ largest brand. He also oversaw the repositioning of Miller High Life and managed the national expansion of Leinenkugel’s including the launch of Summer Shandy, the largest seasonal beer brand in the United States.
“Guaranteed Rate is an amazing entrepreneurial success story and I’m excited to help take our brand recognition to the next level,” say Noonan. “The company has seen astronomical growth and there is so much potential to engage with additional audiences to communicate how Guaranteed Rate is a different kind of mortgage experience – from its superior technology to its unmatched customer service.”