Zillow rolls out home-selling initiative

by Kelly McCabe

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Zillow recently expanded its Instant Offers platform to a second city as part of an overall plan to get into the buying and selling game around the country. The product got its start in Las Vegas last year and will soon debut in Phoenix.

The company has partnered with what it calls Premiere Agents, who access the platform on the web and via mobile devices. Home sellers who use the service get investor offers and Premiere Agent analysis of market value within two days of signing up. The aim of the Zillow program is to offer sellers transparency about when their house is likely to sell and for how much. The company says the majority of sellers who use Instant Offers end up turning to agents to sell the home, which is then listed on the local MLS and Zillow.

“Even in today’s hot market, many sellers are stressed and searching for a more seamless way to sell their homes,” said Zillow Chief Marketing Officer Jeremy Wacksman. “They want help, and while most prefer to sell their home on the open market with an agent, some value convenience and time over price. This expansion of Instant Offers, and Zillow’s entrance into the marketplace, will help us better serve both types of consumers as well as provide an opportunity for Premier Agents to connect with sellers.”