A little over a year ago, Harry Norman Realtors CEO Jenni Bonura and Mike Wright, vice president of marketing and communications, decided the website needed a little more than “freshening up;” it needed a complete overhaul. The result is a clean, interactive and responsive website that was named the Best Corporate Website for 2019.
“To be honest, we decided that we needed to stay ahead of the times,” says Drew Burr, web designer. “We wanted to revamp it to create a more responsive website and to make it more mobile friendly. Our website is primarily viewed on mobile devices and this was a huge advancement for our company.”
“We are thrilled that our website has, yet again, been recognized for providing the best user experience. Our commitment to excellence is unwavering and unyielding and that is why we devote the necessary resources to keep our website fresh and informative,” says Bonura.
Harry Norman’s website stands out in many ways. Most notably, there are no listed homes on the home page. “Most companies try to put too much on the front. It should be clean and sophisticated with straight features that get you where you need to be and do what you need. You won’t get lost on our site.”
Instead, the theme is why people buy or sell a home. “Our images are all about the various stages — from having your first child to the first home to downsizing. We wanted our agents and clients to be comfortable looking at their phones or iPads and easily react to and do business on them.”
The website is easy to navigate. The navigation bar is simple: Buy; Sell; Lease; Areas; Agents & Offices: About; Relocation and Careers. Click on “Buying” and you can look at houses based on map, community, new construction, open houses, school districts and exclusive listings.
Another feature is an interactive area map where with profiles, statistics and videos on any community — including homes for sale. “Not too many companies have something like this map on their websites,” Burr says.
Not only has the website earned accolades; it’s bringing in results. Since it came on live, SEO and viewings have increased three times. “It’s paying dividends,” says Burr.
Engel & Volkers
Coldwell Banker Homes
Century 21 Intown