Crescent Communities launches multifamily brand with 315-unit Covington project

by John Yellig

RENDER Covington rendering courtesy of Crescent Communities.

Crescent Communities is set to break ground on the first project under its new suburban-market multifamily brand, RENDER, in Covington.

Work on the 315-unit property is scheduled to begin this month. The 19-acre development is located on Highway 278 between Martin’s Crossing and Henderson Drive, adjacent to Martin’s Square, a soon-to-be-renovated shopping center anchored by an Ingles supermarket and several restaurants.

Courtesy of Crescent Communities.

Crescent plans to begin construction of other Sunbelt communities under the RENDER brand in coming weeks, according to a press release.

The first units in Covington are expected in May 2023, with construction scheduled to wrap up in January 2024. RENDER will be just the second multifamily community to be delivered in Covington in the last 15 years, due to an apartment moratorium that was lifted in January 2021, said joint-venture partner and multifamily-focused investment manager CP Capital.

The community’s amenities will include a centralized lobby and leasing area, self-service package area, resort-style pool, fitness center and dog park. The development will also have access to the Eastside Trail, a 2.5-mile multi-use greenway that runs from Chimney Park to Eastside High School. RENDER’s main street will be named Delk Drive in honor of Cheryl Delk, a leading proponent of the trail and a Covington community member.

Courtesy of Google Maps.

“Our expansion into new suburban markets with RENDER was fueled by the continued growing demand for quality multifamily housing in areas outside of the urban core,” said Jay Curran, Crescent president of multifamily. “We knew we could bring our resident-oriented approach and design expertise into these markets and offer renters thoughtfully crafted communities rich in character but at a more approachable price point. The RENDER product will allow us to scale the offering and bring more homes to the market faster, while keeping the renters’ desire for beautiful homes with amenities they desire at the forefront.”

Crescent is currently developing two other communities in the Atlanta market, NOVEL Midtown and NOVEL West Midtown, and has plans for more development in the area. RENDER Covington represents the company’s eighth project in Atlanta.

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