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Blue River names IR director ahead of development surge 

by John Yellig

Atlanta-based land company Blue River Development LLC promoted marketing director Caroline Weyer to director of investor relations as it seeks to raise capital before beginning its build-out of a 6,000-lot pipeline in 2024. 

In her new capacity, Weyer will oversee relationships with current investors and identify prospective new capital partners, including several institutional investors and funds. She will also continue to manage the development company’s marketing initiatives, including branding positioning and awareness. 

“Caroline has been an integral part of our team and is a proven performer,” managing principal Brad Cooper said in a press release. “Her communications style and ability to manage a multitude of details makes her the perfect face of Blue River to our investors and potential investors.” 

Weyer has more than 15 years of experience in the real estate industry. She previously worked at Forest City Enterprises and LaSalle National Bank. She is also a licensed real estate broker and has primarily focused on single-family for-sale and for-rent transactions in the Southeast.  

“It’s been exciting to watch the energy our group has and how fast we’ve grown over the past couple of years. Blue River continues to grow despite market conditions,” said Weyer. “The relationships Blue River has with so many companies, homebuilders and peers in the industry is a testament to how it is truly redefining development and leading the industry forward.” 

Weyer holds a bachelor’s degree in business administration from Miami University and lives in Suwanee with her family. 

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