As high interest rates have made newly built homes competitive with or even cheaper than existing homes, Berkshire Hathaway HomeServices Georgia Properties is relaunching its New Homes Division as the New Homes Network (NHN).
The NHN will give builders access to a dedicated team with new homes expertise while also giving BHHS Georgia Properties agents access to new homes resources to provide their builder clients with services tailored to their specific needs, according to an announcement.
Senior Vice President Chuck MacPhee will lead the team, which also includes Marketing Director Nicola Schwab and Client Services Director Wendi Johnson. The team is rolling out tailored partnership programs for builders, including the new Sales Acceleration Program, to help generate additional traffic and sales opportunities.
“We’ve reimagined the New Homes Network with a more innovative approach to selling and marketing new construction,” MacPhee said. “By bringing the right people, resources and partnerships together, we help builders reach more buyers, create stronger demand and accelerate sales.”
MacPhee has deep roots in the residential construction community, having spent decades helping builders and developers create successful communities that sold well. He has built durable industry relationships during his career, having developed innovative sales strategies and helped position new-home communities for long-term success.
“This is an exciting new chapter for our new homes business,” BHHS Georgia Properties President and CEO DeAnn Golden said. “With experienced leadership, a clear vision and the strength of our entire organization behind it, the New Homes Network is positioned to deliver a more complete builder experience.”
Correction: A previous version of this story described Michelle Hewell, cofounder of Foundation Partners Realty, as a former Berkshire Hathaway HomeServices Georgia Properties agent without clarifying that the brokerage briefly held her license during a short transition period. Hewell has never led Berkshire Hathaway HomeServices Georgia Properties’ New Homes sales and marketing efforts.