Atlanta rapper and civic leader Killer Mike is launching a rent-to-own program with residential real estate developer Bridge Tower Group. 

The joint venture, Build-to-Ownership (B2O), aims to expand homeownership in greater Atlanta and other markets. Killer Mike, whose legal name is Michael Render, is participating in the JV through his real estate company, Blackmon Real Estate. 

B2O aims to replace traditional apartment rentals with a structured approach to homeownership. Residents will be able to lease newly built homes with the option to purchase. 

The joint venture is actively pursuing development sites in Atlanta and plans to announce its first acquisition in the coming months. The initial pipeline is seeking locations in high-growth Atlanta submarkets with access to employment centers, transit and retail options. B2O is planning a phased rollout with an emphasis on long-term community integration and a strong focus on neighborhood needs and resident outcomes, according to an announcement. 

“This initiative is about bringing homeownership within reach for people who crave the stability that ownership offers. This will ultimately create stronger communities. It will also help families build wealth,” Render said. “Wealth is defined by the ability to own land, and through the B2O program, we are making sure that the people who make Atlanta great have a real stake in its future. We are building houses, yes, but we are also plotting, planning and organizing for the long-term economic prosperity of our community.” 

“The B2O model expands our housing platform by creating an additional, attainable avenue to homeownership for families putting down roots for the long term,” said Bridge Tower Co-CEO Jackson Su. “Bridge Tower has been at the forefront of delivering innovative housing solutions across the Sunbelt, and this initiative builds on that commitment. By providing a clear and achievable path to ownership, we aren’t just delivering houses — we are investing in the future of Atlanta’s residents.”