Society Atlanta will offer traditional apartments as well as “rent-by-bedroom” co-living spaces. Courtesy of PMG.

Work has started on a 31-story Midtown residential tower by co-living brand Society Living. 

The mixed-use project will rise at 811 Peachtree St. and will offer 460 apartments, 81,000 square feet of office space and 16,500 square feet of retail. 

Society Atlanta, as the development will be known, is the first foray into Atlanta by Society Living, which is a new multifamily brand from PMG, the asset manager and developer that is partnering on the project with Toronto-based private-equity firm Greybrook Realty Partners. 

“Society Atlanta is part of a broader rollout of Society Living communities that have performed extremely well to date,” said Sami Mouaket, Greybook director of U.S. investments and developments. “With a special emphasis on major metros in the Southeast, given the region’s strong fundamentals, Society Atlanta allows us to enter a market that has long been of interest. Atlanta, and in particular, the Midtown submarket, have demonstrated exceptional resilience in recent years.” 

Society Atlanta will offer traditional apartments as well as “rent-by-bedroom” co-living spaces. Community amenities will include a rooftop pool and restaurant, a “massive” co-working lab with private conference rooms and a modern gym and fitness studio, according to a press release. 

The high-rise was designed by the Cooper Carry architecture firm, and Juneau Construction Co. is the general contractor. 

The property is expected to open in late 2024. Society Living opened its first development in Downtown Fort Lauderdale in May 2020. Other properties are underway in Miami’s Downtown and Wynwood Arts District and Orlando, while additional developments are planned for Atlanta, Brooklyn, Denver and Nashville. 

Community amenities will include a rooftop pool and restaurant, a “massive” co-working lab with private conference rooms and a modern gym and fitness studio,