Cover Story

Cover story: 2020 Predictions

It’s almost 2020, if you can believe it, and the future of the real estate industry is, perhaps, more uncertain than ever. Agents not only will contend with the potential of rising interest rates and an economic recession ­–

When clients say yes to a mortgage without an “I do”

Today more than ever, as millennials are delaying marriage and homeownership remains the American dream, agents are guiding non-traditional buyers through the transaction process. Whether it’s unmarried couples, friends or relatives investing in a property together, agents can add

Making the dream work: How teams fit into brokerages

A savvy agent knows the time may come when they need to take on some extra help to ensure their business will keep growing. They may plateau at a point where they can’t take any more listings or any

Going once, going twice … Sold! The changing role of auctions in real estate sales

Auctions are a vibrant part of the national economy. We know them as an exciting and efficient way to liquidate valuables, furniture, antiques and art. Whether it’s a live event featuring an attentive audience wielding numbered placards or an

Cover story: How managing brokers foster a culture to recruit and retain

The work of a managing broker is seldom easy. It takes sharp interpersonal skills, deep knowledge of local markets and an awareness of trends among homebuyers to take a brokerage to the next level and make sure it maintains

Cover story: How to thrive in the luxury market

Selling homes priced from $1 million on up in Atlanta’s luxury market requires a skillful approach to client relations and marketing. There is no room for mistakes. Socially clumsy behavior, like hounding a prospective buyer with phone calls or

Cover story: Why builders love Atlanta

The list of cities that have been truly dominant in new construction gains in recent months and years is a short one. But that list includes Atlanta, which ranks fourth among U.S. cities with the most new-home development, according

10 New developments creating buzz around Atlanta

Canopy  Nestled in Historic Downtown Roswell, Canopy is home to Roswell’s newest townhomes. Less than a mile from Canton St., the homes start at 2,400 square feet and starting prices are in the $500s. Being developed by Stanley Martin

Survey: Agents on how predictive analytics will impact their businesses

Can technology predict where leads will come from and which neighborhoods will be booming next? Agents weigh in.

Using data to predict the future of business

The tech landscape is experiencing another transition as big data and predictive analytics take on a more significant role in how real estate professionals approach the housing market in their area.

Taking care of business: Top producers share winning strategies

Agents who consistently top the lists in terms of production will tell you that winning in any market, up or down, requires an insatiable drive to succeed, a strong desire to help people and skills that can only be

Best business books according to top producers

For many agents, a robust reading list helps them retain balance while also learning new techniques and information. We spoke with a few agents who are leading the pack in sales in their areas to find out what should

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How Opportunity Zones could spur housing growth

More than a year after being signed into law, the Tax Cuts and Jobs Act remains among the most well-known and hotly debated achievements of President Donald Trump’s administration. As the first tax filing season under the new law

How the economy impacts Atlanta’s housing market

Though it may feel remote from the day-to-day pressures of running a real estate business, it’s vital that agents and brokers watch the economy carefully. Real estate is a cyclical sector of the economy and one that’s dependent on

The national view: An interview with NAR Chief Economist Lawrence Yun

When it comes to getting a clear view of the intersection of real estate and the economy, Lawrence Yun is perfectly suited to the task. The chief economist of the National Association of Realtors recently talked with us to

Atlanta Agent Who’s Who 2018 is out now!

Atlanta Agent Who’s Who 2018 is out now! Click here to see the top professionals in Atlanta real estate today and what makes these agents, affiliates, association executives, lenders and more the best in the

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