Cover Story

Lender sentiment slips amid growing competition and savvy borrowers

Heading into the end of a year filled with volatility, the mortgage lending industry continues to look at its present and future performance as a glass half-empty. According to the latest Mortgage Lender Sentiment Survey by Fannie Mae, the

Cover Story: Lending experts on what agents can expect in home financing

Lenders help support a healthy and thriving housing market, especially during periods of fluctuation and uncertainty. Not only do lenders provide mortgage loans to first-time homebuyers, but they also administer loans for important urban development initiatives and new construction

Mortgage fraud grows as home prices and demand increases

Instances of mortgage fraud risk grew 12.4 percent since last year, according to CoreLogic’s Mortgage Application Fraud Risk Index. Approximately one in 109 applications, or 0.92 percent, of all mortgage applications contained indications of fraud. This is up from

Marketing for new construction homes: The top tips and techniques from the experts

Post-recession, real estate developers were forced to recalibrate how they market their properties to buyers and essentially start over because the market for new construction as they knew it had changed.  Gone was free money, subprime loans, “McMansions” and

Cover Story: Starting a tech revolution in real estate

It wasn’t too long ago that the latest trends in real estate technology were virtual reality tours and drone photography. Now, agents are having to explore what were once far-out concepts like artificial intelligence, machine learning, geofencing and blockchain.

Wire transfer fraud: What agents can do to prevent it

In 2017, the real estate industry saw almost $1 billion in attempted or diverted funds from buyers, sellers, title companies and escrow agencies into the pockets of online hackers. Wire transfer fraud is not a new problem for the

Smart home technology is the new standard

In today’s digital age, novel inventions that once seemed like an unrealistic dream such as self-driving cars and virtual reality have become an integral part of everyday life. Just as Tesla is revolutionizing the automobile industry, smart homes are

Survey: Atlanta agents talk real estate technology

  Read more from our Tech issue Cover Story: Starting a tech revolution in real estate Smart home technology is the new standard The real estate sign — now redesigned with modern tech Wire transfer fraud: What agents can

The real estate sign — now redesigned with modern tech

Traditionally, “for sale” signs have been the most visible indicator that a home is on the market. But as the real estate industry continues to use technology to improve productivity in the digital age, some view the ‘For Sale’

How SetSchedule is working to take lead generation to the next level

Just like any business, one of the main parts of an agent’s job description is generating and processing leads to turn those leads into clients. However, many agents who are just starting out may have a hard time figuring

How the luxury market is shifting across the country

Millennials have begun to monopolize the home-owning population, and as a result, new cities across the country are transforming into some of the hottest luxury markets for the first time. The Institute for Luxury Home Marketing just released their

Survey: What do agents experience when selling a luxury home?

Read more from our Luxury issue Cover story: How agents break into the luxury market The dos and don’ts of staging a luxury home How to work with celebrity home buyers and sellers: A Q&A with Marc Castillo How

How to work with celebrity home buyers and sellers: A Q&A with Marc Castillo

With a burgeoning entertainment industry and as the hub of popular rap and R&B artists, Atlanta has a sizable celebrity population. That’s great news for local agents, but working with celebrities is an experience that is somewhat unique in

The dos and don’ts of staging a luxury home

No matter what price range your home is in, vacant homes should be properly staged in order to cater to the price point, target market and style of the home. Krisztina Bell, a professional home stager with No Vacancy

Cover story: How agents break into the luxury market

To many agents, working in the luxury sub-market is the pinnacle of the industry. Oftentimes, selling luxury housing means access to a more exclusive — and maybe even famous — clientele, and it definitely means bigger closings, commissions and

Analysis of mortgage denials reveals racial ‘continued disparities’

As the United States marks the 50th anniversary this month of the passage of the Fair Housing Act, reports reveal that racial inequalities still nag the real estate industry. A recent Zillow analysis of data made available by the

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