You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound. It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have

In the first quarter of 2016, the top agents in Atlanta sold millions in real estate, and the vast majority of them worked within the luxury marketplace. All agents strive to reach those levels of production, so we’ve put

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

Growing up I was surrounded with the teachings of many great success coaches including Brian Tracy, Mike Vance and Zig Ziglar, to whom I attribute much of my success. I learned very early in life that learning from those

If agents are the soldiers in the field, then managing brokers are the generals. Maybe that analogy is a little militant for real estate, but it’s not a bad way of illustrating the relationship between the two. Agents expect a lot

Atlanta Agent (AA): Tell us about your involvement in some agent-centric volunteer activities. Jennifer Pino (JP): Last year, we did a great grant project with Atlanta Commercial Board of Realtors YCR (the YPN equivalent) at the BeltLine, and we

A few years back it was popular to say that the No. 1 competitor of all organizations seeking to create a great customer experience was Disney. Its friendliness and dedication to “happy like a kid” joy still makes most

One of the most important steps in the agent-client relationship comes at the very end of the transaction – the final token of appreciation. By going above the call of duty and truly showing how much you appreciate your client’s business,

Atlanta Agent (AA): Housing inventory remain very low in Metro Atlanta – according to the latest ABR stats, inventory is currently at a 3.1-months supply. Why, in your view, is inventory remaining so low? Tony Stephens (TS): That is

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

Few people take pleasure in having to fire someone (looking at you, Donald Trump), but sometimes it’s unavoidable. This applies to real estate clients, as well. In a recent top producers’ panel hosted by PERL Mortgage in Chicago (part of the lender’s

If you’re looking to grow your real estate agent brand and, with it, your business, then understanding how to optimize your Web presence for search engines isn’t an option. It’s a requirement. SEO techniques and best practices change often, because

Technology has brought many innovations to the real estate industry. From instant MLS access to e-signatures, the business has become more efficient and mobile than in past decades. Despite those innovations, there are still core aspects of the business that technology can

In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began

Successful real estate agents know more than just the inner-workings of their market; additionally, they are knowledgable about a wide range of topics related to the buying and selling process, including ways to improve a listing’s marketability to prospective

Agents have many factors to consider when pricing a listing. Along with the obvious market conditions, they also have their seller’s needs to consider: they need to help their client receive the highest possible return on their investment. Given all those