If a successful real estate business is built on a strong referral network, prospecting is the mortar maintaining its integrity. Many people still associate prospecting with cold calling. And while the process is effective – one study showed three-quarters of decision

Today, the National Association of Realtors board of directors approved revisions to its Handbook on Multiple Listing Policy that will henceforth require all members have the rights to any listing content entered into the MLS. In response to a

Approximately 80 percent of real estate’s top performing agents use the cloud, according to Austin-based real estate team The Eitel Group. It’s a testament to the technology that its application is nearly universal among the industry’s elite. But what are

Managing brokers have many responsibilities, but perhaps the most important is that of recruiting new, productive agents for their office. Here are three strategies the best managing brokers use to recruit top agents: 1. Keeping Their Clients Happy – One big

As we discussed in a recent article, making the decision to fire a client is a nuanced process. That is doubly true when you move to execute that decision. Doing the actual firing may seem like the simpler part of the

You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound. It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have

In the first quarter of 2016, the top agents in Atlanta sold millions in real estate, and the vast majority of them worked within the luxury marketplace. All agents strive to reach those levels of production, so we’ve put

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

Growing up I was surrounded with the teachings of many great success coaches including Brian Tracy, Mike Vance and Zig Ziglar, to whom I attribute much of my success. I learned very early in life that learning from those

If agents are the soldiers in the field, then managing brokers are the generals. Maybe that analogy is a little militant for real estate, but it’s not a bad way of illustrating the relationship between the two. Agents expect a lot

Atlanta Agent (AA): Tell us about your involvement in some agent-centric volunteer activities. Jennifer Pino (JP): Last year, we did a great grant project with Atlanta Commercial Board of Realtors YCR (the YPN equivalent) at the BeltLine, and we

A few years back it was popular to say that the No. 1 competitor of all organizations seeking to create a great customer experience was Disney. Its friendliness and dedication to “happy like a kid” joy still makes most

One of the most important steps in the agent-client relationship comes at the very end of the transaction – the final token of appreciation. By going above the call of duty and truly showing how much you appreciate your client’s business,

Atlanta Agent (AA): Housing inventory remain very low in Metro Atlanta – according to the latest ABR stats, inventory is currently at a 3.1-months supply. Why, in your view, is inventory remaining so low? Tony Stephens (TS): That is

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

Few people take pleasure in having to fire someone (looking at you, Donald Trump), but sometimes it’s unavoidable. This applies to real estate clients, as well. In a recent top producers’ panel hosted by PERL Mortgage in Chicago (part of the lender’s