Improving Your Business

Stories, articles and advice aimed at improving your business

3 Possible Causes for Weaker Home Sales

Existing-home sales have been a bit weak the last couple of months; what are the reasons behind the decline? November was a rough month for existing-home sales. Not only were sales down 4.3 percent from October to November, but

5 Important Details About the First-Time Homebuyer

First-time homebuyers play a big role in the housing market, but where are they in the scheme of the housing recovery? Twenty-eight percent – that was the share of first-time homebuyers in November, according to NAR’s latest existing-home sales

10 Luxury Home Features That are Trending – And 10 That aren’t

What luxury home features are hot right now with homebuyers? And which ones are riding off into the sunset? What luxury amenities are most popular with consumers in today’s housing market? In a fascinating new study by Trulia, the

4 Predictions for the Housing Market in 2014

What does that impeccable Atlanta Agent crystal ball have to say about real estate in 2014? Incredibly, another year is almost upon us, and like 2013, it’s bound to supply oodles of twists and turns for our beloved housing

3 Trends to Keep an Eye on in 2014

What trends should you be on the lookout for in 2014? The housing market may have made considerable strides in 2013, but according to Trulia’s housing barometer, it still has some ways to go. Not only are existing-home sales

3 Social Media Trends to Prep For in 2014

Social media is an ever-evolving organism; how will it develop in the coming year? The numbers on social media are well known: 56 percent of consumers use some kind of social media; more than a billion people use Facebook,

3 Critical Insights to Help Guide Your Facebook Strategy

What are two of the most important components of any business endeavor? Strategic planning and measurement. Every day the number of businesses using Facebook is growing, yet 60 percent of businesses admit to shooting from the hip in their

New Custom Google+ URLs: Good for Social and Search

If you are already using Google+ for search engine optimization and social media purposes, you are already aware how difficult it can be to drive traffic to your page since your URL contains a long string of numbers. However,

6 Important Facts About Home Sellers in 2013

Home sellers have been on a roller coaster ride the last five years, and new research shows they’re as nuanced a group as ever. Home sellers in the U.S. housing market have – let’s put it kindly – journeyed

3 Housing-Related Policies on the 2014 Chopping Block

The economic downturn of 2008 was the largest since the Great Depression, and it inspired in turn the most aggressive series of federal economic policies since the New Deal, especially in the form of special tax breaks and deductions.

8 Secrets Every Real Estate Agent Needs to Know for a Successful 2014

Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability in 2014, the end of the year is vital to your team’s success. Set the scene for a prosperous

Tech Review: Bomb Bomb Video Email

What is It? Bomb Bomb breaks the mold for real estate email providers by integrating video into your email campaigns and correspondence. Its beautiful backend UI is straightforward and intelligently laid out in a manner that will have you

Start Using These Four Apps NOW for Better Business in 2014

You probably know that winter is not the season for heavy real estate activity. According to the National Association of Realtors, inventory in winter is traditionally lower than summer, which means you’re probably in for a lull in business

The 4 Renewed Goals of the New Year

Most consumers feel that spring is the time to get into the real estate market, but for agents, our momentum is constant and needs to be renewed immediately after the New Year. During the end of each year, the

The Top 5 Tools For the Mobile Realtor

With the mobility of being a Realtor, my car is an extension of my home-office – the only difference, of course, is that it’s on wheels. It can be quite a juggling act, having a mobile office on the

The 10 Best – And Worst – Home Remodeling Projects in 2013

Research on the subject could not make the point more clearly – not all home remodeling projects are created equal. Last week, we took a broad view of home remodeling activity in 2013, but for our next story on

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