Improving Your Business
Stories, articles and advice aimed at improving your business
By Peter Ricci LifeLine Response is an app for iPhone and Android smartphones that takes a highly intriguing approach to the mobile safety app marketplace, a niche in the app landscape that, as we have covered, grows more crowded
By Ian McKendry The housing market is starting to stabilize and has actually been one of the few bright spots for the US economy over the past few months, but structural challenges and tight lending standards have been holding
By Barbara Kleban It seems as though the hot topic among Realtors of late is e-marketing. To text or not to text? To email a newsletter or skip it and go to the Bears game (sigh)? Today’s marketing has
By Bob Corcoran This article is about turning yourself into an alarm clock. “Okay Bob,” you might be thinking, “you’ve finally lost your last marble. What are you talking about? Alarm clocks?
By Peter Ricci Well, so much for our Trulia IPO skepticism – the real estate website became the latest tech darling yesterday when it’s stock hit the New York Stock Exchange, rising 41 percent and closing at $24 a
By Stephanie Sims A managing broker or team leader is only as good as his or her team of agents. How can you make sure you’re hiring the cream of the crop? How can you assemble a team of
With summer ending and the fall weather upon us, now is the time to speak to your sellers about getting a jump on preparing their upcoming listing for the fall/winter market. As many of you know, the way a
One of the most neglected, and yet, most important part of a successful short sale is getting both buyer and seller on the same page. This may stem from the traditional way of thinking on a traditional “retail” sale:
By Stephanie Sims Zillow sued Trulia yesterday, alleging that Trulia infringed on its patented technology that valuates properties. This patent, called “Zestimates,” is particularly known on Zillow launching “Trulia Estimates” for public
By Brian Brunhofer If you’re working with a client who is considering a new construction home, but they – or you – have some reservations, allow me to clear up several common misconceptions about new construction homes and
By Ian McKendry September is Realtor Safety Month because sometimes agents need to be reminded that there are dangers associated with a job that often requires meeting and being alone with complete strangers. It is important that agents take
By Ian McKendry One company is trying to fight fraud and offer peace of mind with software and data that helps monitor risk and vets closing agents. Secure Settlements, Inc. announced its launch in August and says their risk
By Peter Ricci Instagram, the free photo-sharing social network that allows users to snap photographs with their mobile devices and share them with fellow Instagram users, is the latest darling on the technological scene, and naturally, users are beginning
By Matthew Collis Some self-proclaimed “experts” have said that email marketing is dead. Others swear by it. But at the end of the day, email marketing can be highly effective if it’s done right. In our business, IXACT Contact,
By Ian McKendry Agents who want to work more efficiently are often turning to technology solutions to help them be more productive. Cartavi, a real estate technology company that teamed up with electronic signature provider DocuSign in January and
By Peter Ricci One year after Zillow became the latest tech darling on the NASDAQ, the Trulia IPO has been officially announced for $75 million. Taking advantage of a new provision in the JOBS Act that allows midsize companies
