Improving Your Business
Stories, articles and advice aimed at improving your business
By Sean O’Connor Real estate offices have so many things to worry about, from managing staff, to keeping pace with new listings, to marketing to attract new customers, and finally, to making a profit in today’s challenging economies. And
By Ian McKendry Want to know the latest housing numbers but don’t know where to look or have the time to check? The Census Bureau just released a free app called America’s Economy that makes it really easy. As
By Peter Ricci Let’s be frank – there are some really stupid apps out there. After all, when Apple coined the now iconic phrase “There’s an app for that,” they probably didn’t have Airport Sounds in mind, an app
By Bubba Mills In today’s real estate market, if you know what you’re doing in the real estate owned (REO) arena, times can be better than good, even excellent – and definitely
By Ian McKendry According to the National Association of Realtors, nearly 50 percent of all homebuyers use open houses as part of their search, and a new wave of apps for the iPad are taking advantage of leads that
By Stephanie Sims With so many agent ratings systems out there, which rating system will show up in Google searches so potential clients can find your stellar ratings? Here are quick snapshots of a few of the top online
Twitter is one of the simplest forms of social media, an incredibly accessible tool that allows one to effortlessly contact thousands of real, local people for a variety of purposes. But don’t let it fool you! Twitter may be
In its second major technology announcement of the week at Inman San Francisco, real estate website Trulia has announced “Trulia IQ,” a new web platform for brokerages. Operating on a data-driven model similar to its other platforms, such as
By Peter Ricci “It is a truth universally acknowledged, that a real estate agent in possession of a good property must be in want of great photography.” – Jane Austen Alright, that may not be the exact opening line
By Peter Ricci A new brokers program for Trulia is building on the company’s previous outreach efforts to real estate professionals. Real estate website Trulia has just announced a new “Trulia Brokers Program,” a program tailored specifically to real
By Ian McKendry In a world where social networking lets people connect from nearly anywhere, one Internet company is trying to connect the people that live right next door to each other. Nextdoor is a young private social network
By Deborah Sweeney You’ve logged the hours, sat in class or on your computer for however long your particular state has deemed necessary to become a licensed Realtor, and done the required work. You’ve attained a license and have
Zillow took another step in its industry outreach efforts yesterday with the announcement of zPro for Brokers, a beta program that incentivizes brokerages to directly partner with the syndication site. Operating on a five-point program, zPro currently boasts 15
By Ian McKendry The official website of the National Association of Realtors, Realtors.com is undergoing a gradual makeover aimed at making the website easier to use and more aesthetically
By Valerie Byrd Unfortunately, in our current economy, many have become jaded about what used to be enthusiastically called “the American Dream.” Until recently, it was just assumed that homeownership was a life goal that all Americans should strive
By Ian McKendry If you wanted access to MLS data on your iPhone, Movoto Real Estate has an app for that. Movoto is a licensed brokerage service with a high-tech website that lets users use different search criteria to
