Improving Your Business

Stories, articles and advice aimed at improving your business

3 surprising elements of a listing that buyers focus on

As the market shifts, it’s important to look at your seller’s property with a critical eye. Here are a few features that your clients might be blind to, but that house hunters will definitely notice.

BHGRE program counters iBuyer trend in Atlanta

The outlook is good for home sales in Atlanta, but iBuyer continues to expand.

2020 Business Planning Clinic set for Jan. 22 in Atlanta

Real estate expert Shon Kokoszka to share proprietary business methodology at forum.

Two ways agents can fail buyers and sellers, according to your clients

A new Century 21 study found that most consumers are satisfied with their experience during the transaction, but there are a few fixes that real estate professionals could implement to improve the situation.

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

To brand or not to brand? Google has the answer

The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

8 design trends buyers will be looking for in 2020

As many are predicting the market to favor buyers more in the coming year, listing agents can help sellers prepare by ensuring their homes are in line with the latest looks.

7 ways to make business planning easier and more effective

Here’s how to accomplish your business goals for 2020.

How to avoid a data-breach nightmare

Don’t get caught “running naked through the woods.”

Tech-tonic: Big news for tech giants Zurple and Moxiworks

Moxiworks on the grow and Zurple launches new platform.

Pocket listing rule approved by NAR

While the association has moved to institute new rules around what to do about off-MLS listings, there are some who say it restricts trade and others who feel it doesn’t go far enough to force brokers to share listing data.

6 financial strategies for a more prosperous 2020

As independent contractors, most real estate professionals don’t have the typical structures in place to help them set up their businesses properly, scale to meet rising demand or get ready for retirement. But some brokerages are trying to get

Hiring an assistant? Be careful when doling out tasks

There are specific rules for what unlicensed assistants can do in Georgia. Check out our quick guide on what tasks they are precluded from performing.

Should Atlanta brokers disclose home hauntings?

It’s a common TV trope, but what should you know when dealing with a home that may be haunted?

Real estate marketing 101, courtesy of Facebook

A guide from the social media giant offers insights on digital marketing strategies for agents.

Ready to ramp up? 7 key action items from the Accelerate Summit

At Houston Agent’s Accelerate Conference, Jack Markham, of Constellation Real Estate Group, asks the question: “How are you going to compete, not just with the other people in this room, but with large companies and their technology?”

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