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The One-Stop Shop: How Brokerages Offer Clients Many Services Under One Roof

by Peter Thomas Ricci

Don’t Worry – Be Happy

Of course, the client – and their investment – is the ultimate beneficiary of the one-stop model.

“I cannot stress enough how important that is for my client, having my attorney on speed-dial,” Morgan says. “At the end of the day, whatever I do is for my client. I’m protecting their investment and their financial strategy, so when you can write a solid contract, or remediate problems in a contract with the help of a client, that is huge. That’s the reason that we do what we do, to make sure that the clients get the best of what they want.”

Furthermore, the client, Barber explains, knows they are being taken care of, considering his ease and familiarity with Sotheby’s in-house service providers; plus, given the myriad number of things that Barber must concern himself with, it’s great knowing that the complementary details of the transaction are being handles.

“I never worry about it,” Barber says. “The great thing is, if there is something to worry about, my attorney’s team [with Campbell & Brannon] is going to notify me of it immediately. I never have to wonder where we are in a transaction; I never have to wonder if we’re having any kind of issues; they’ll let us know.

“It is a sense of security,” Barber continues, “with my in-house services. They’ve allowed me to go on and focus on the clients. Once we’re under contract, and I know my mortgage professional has the the client taken care, and my attorney has the contracts ready to go, I know I can move on to my next client, knowing that my past clients are still being taken care of. Those guys are like an arm and a leg to me; they are an extension, and I know they’re going to get the job done, so I can move on to a new person.”

That expertise, Barber says, becomes particularly important with specialty clients, such as doctors who qualify for the unique low-money-down mortgages that SunTrust offers.

“SunTrust is one of the only banks that can do that,” he says. “They can wade through all the stuff to help the doctor obtain what financing they want … Whether you’re overseas, or a doctor who is coming out of school and starting a practice, the mortgage specialists we work with know how to break it all apart, peel all the layers of the onion back and find the true opportunity for the buyer.”

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