Tech-tonic: New marketing and listing tools give Harry Norman agents the upper hand


Harry Norman Realtors has adopted two new tech tools, one that helps agents with marketing and another that matches buyer and seller needs, according to a Harry Norman press release.

The marketing tool, Moxi Impress powered by Imprev, arms agents with high-quality marketing materials, created by Harry Norman’s design team, within 24 hours of a home being listed.

“We wanted to offer our agents not just a solution, but the best solution available,” said Harry Norman Marketing Director Luke Trigwell. “Our agents are the best in Atlanta, supported by one of the largest marketing teams. This new solution is about taking our combined strengths and amplifying them to deliver even better results for our clients.”

Branded as MIA (Marketing Innovation Automation), the Moxi Impress tool offers content for social media, brochures, postcards, virtual tours and websites.

Harry Norman President and CEO Jenni Bonura said that “MIA enables us to launch a multi-channel marketing approach from the initial launch of a new listing within hours, not a span of multiple days. The fact that new marketing automatically iterates anytime there is a change to the listing also elevates and multiplies our opportunities for success.”

Harry Norman Realtors’ second tool, InstaList, is like a listing service for buyers, allowing agents to enter detailed information on what their clients are searching for in a home, and when a listing with those criteria comes on the market, both buyer and seller are notified. The exclusive service aims to help replace “coming soon” listings on the MLS, “giving the 1,000-strong salesforce an edge by creating an opportunity to see a listing before it even hits the market,” according to the press release
Bonura added that InstaList gives both sellers and buyers exclusive opportunities to find each other first. “In every type of market these tools are an advantage, but in a low inventory market it is an exponential differentiator,” she said.

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