Christie’s severs ties with Harry Norman, brings in Ansley Atlanta after @properties deal

by John Yellig

Christie’s International Real Estate said it is terminating its affiliate agreement with Harry Norman Realtors of Atlanta and bringing Ansley Atlanta Real Estate into the fold. 

The move follows Christie’s 2021 acquisition by @properties and comes as the brokerage is seeking to reemphasize its focus on independent owner-led firms (Harry Norman is owned by Berkshire Hathaway affiliate HomeServices of America). 

“The Christie’s International Real Estate network gives independent owner-led firms access to branding, technology and marketing that’s every bit as sophisticated as what the largest real estate companies in the world provide, if not more so,” @properties co-founder and co-CEO Thad Wong said. “For obvious reasons, we cannot make these same best-in-class resources available to the large corporations against whom our affiliates compete. HSA graciously understands our position and is working with us to transition these firms out of the network. We look forward to continuing to work with these companies on a co-operative basis.” 

Atlanta Agent reached out to Harry Norman, which said, “During this time of transition, we do not feel it is appropriate to comment.”

Ansley Atlanta is partially owned by @properties but is still run by its founder, co-owner and CEO, Bonneau Ansley. The firm was founded in 2015 and has become one of Atlanta’s top-producing independent luxury brokerages, closing $2.6 billion in sales in 2021, according to a press release. It currently has 250 agents in seven offices.  

“Ansley is ‘exhibit A’ for how the technology, marketing and agent-development resources we bring to Christie’s International Real Estate can supercharge success for independent firms, even in the face of intense competition,” Wong said.  

In keeping with its focus on independent firms, Christie’s elected not to renew its agreement with Virginia-based Long & Foster Real Estate, which is also owned by HSA. 

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