What role does your legacy play in building a successful real estate business?

by Roderick W. Williams

Some Realtors got into real estate for the money. Then there are others who got into real estate because they genuinely have a heart for people and want to be a part of making the American dream of home ownership come true. Then there are some who got into real estate because it looks fun on HGTV. No matter which category you fit into, does your legacy play a part in building a successful real estate business?

To understand whether legacy is built into your business, we must first understand what legacy means. Merriam-Webster defines “legacy” as: something transmitted by or received from an ancestor or predecessor. Susan V. Bosak of the Legacy Project defines it this way: “Legacy is about life and living. It’s about learning from the past, living in the present, and building for the future.” 

When we, as Realtors, think of the fate and outcome of the future rather than ourselves in the present, that is when true legacy building begins. Understanding what the legacy you want to leave is the first step. How can being a Realtor help you achieve that?

Here are some ways that defining your legacy can play a key role in building a success real estate business.

Regularly Evaluating Your Niche

Whatever niche you have decided to specialize in, ask yourself this question: “What is it about (niche) that helps me build my legacy”? If you are honest with yourself, the answer may be “nothing.”

Being a Mentor/Coach

Remember that first month after you got your real estate license? You didn’t know what you didn’t know. Reaching back and helping somebody navigate through this thing called real estate can absolutely change the trajectory of their career as a Realtor. Somebody poured into you; return the favor.

Giving Back to Your Community

Everybody knows that one person who “made it out” to become successful and forgot where they came from. Real estate can allow you to not only give back but to also continue building on the legacy of somebody before you.

Building a successful business is not something that happens overnight. Building a legacy that stands the test of time takes a lifetime. The real question is this: What will they say about you when they write the history books? She was the richest woman in the world, or look at all the people she helped achieve the American dream? His car collection was unparalleled, or did you hear about how he helped revitalize his hometown? Everything you do should be a thread in the legacy blanket that you are leaving for those behind you. Remember this, “Someone is sitting in the shade today because someone planted a tree a long time ago.” – Warren Buffett

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