Cover Story

Best Team: Southern REO, Century 21 Connect Realty

Southern REO is a residential real estate team that has specialized in the management, listing and sale of lender owned assets in metro Atlanta since 1987. With more than 10,000 REO transactions completed in every community within the Metro

Best Brokerage Website: PalmerHouseProperties.com

With over 1,200 Associated Brokers and Agents combined in three companies, PalmerHouse is the 17th largest Georgia brokerage in 2013 closed volume. “We are thrilled that the PalmerHouse Properties website (www.palmerhouseproperties.com) has won “Best Website” by Atlanta Agent magazine.

Best Agent Website: Justin Ziegler, PalmerHouse Properties – CommonGroundRealEstate.com

In addition to the standard home searches and buyer/seller resources, CommonGroundRealEstate.com is the foundation of the team’s social media presence. Once potential clients see the team’s home photography on social networks, Ziegler and his team want that experience to be supported by

Best Dressed: Collette McDonald, RE/MAX Around Atlanta Realty

Collette McDonald is recognized for her in-depth knowledge of the entire Metro Atlanta real estate market, with a focus on Brookhaven, Sandy Springs, Decatur, Buckhead and Dunwoody. Collette grew up in Wisconsin and moved to Atlanta in 1995. Her

Industry MVP: Maura Neill, RE/MAX Around Atlanta Realty

Maura Neill is a second-generation Realtor, and is affiliated with RE/MAX Around Atlanta. The team leader of the No. 19 RE/MAX team in the state of Georgia for 2014, Maura is active with the National Association of Realtors, the Georgia

The Cost of Pricing: How Technology, Psychology and Timing Impact Listing Value

As an agent at the top of your game, you’ve obtained the listing. Now, the fun begins – pricing the property. Doing so in a manner that leaves your seller feeling satisfied – and you with a little peace

Team Effort: Banding Together Can Be a Boon for Your Business

One of the greatest challenges facing real estate agents is the choice of working as a solo operator or joining with one or more agents to form a team. The question can lead to agonizing over the pros and

All-Star Reviews

How online reviews can enhance your business, and what you need to do to get them. In the digital age, almost everyone scours online reviews before they make any kind of purchase. People won’t rent a hotel room or

Amidst Customer Review Revolution, RealSatisfied Specifies the Concept

The Internet has ushered in many changes to the U.S. economy, and one of the most pronounced has been the customer review. Though Consumer Reports, Consumer Digest and other publications have offered reviews of products and services for decades,

Handling Online Reviews: A Challenge in Every Industry

The Internet has become such a prominent cog in our world that no industry is quarantined from its relevance. Doctors, lawyers, restaurateurs, everyone and anyone is online, whether they want to be or not (and for business owners, they

How Do Atlanta Brokerage Websites Rank?

Atlanta Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does

What Atlanta Brokerages Have the Best Social Media Presence?

Atlanta Agent crunched the social media numbers on Facebook and Twitter, and collected the findings in the infographic below. The numbers were pulled the week of May 18 directly from the brokerages’ social media pages, and the brokerages are

The 4 Pros and 4 Cons of Building Your Own Personal Website

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Are You Adhering to Google’s Mobile-Friendly Guidelines?

Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a

Managing Millennial Expectations

Once upon a time, it took little work to convince young adults to enter the real estate market. They finished school and entered the workforce, and soon began thinking about starting families and purchasing a home as soon as

The Lending Issue: Experts Weigh in on Atlanta’s 2015 Mortgage Outlook

Atlanta’s housing market has continued to recover in recent months, aided by the improving economy driving demand. Still tight credit, however, remains a reality for prospective homebuyers in the Atlanta area. “Lenders are still feeling the effects of the

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