Cover Story
As an agent at the top of your game, you’ve obtained the listing. Now, the fun begins – pricing the property. Doing so in a manner that leaves your seller feeling satisfied – and you with a little peace
One of the greatest challenges facing real estate agents is the choice of working as a solo operator or joining with one or more agents to form a team. The question can lead to agonizing over the pros and
How online reviews can enhance your business, and what you need to do to get them. In the digital age, almost everyone scours online reviews before they make any kind of purchase. People won’t rent a hotel room or
The Internet has ushered in many changes to the U.S. economy, and one of the most pronounced has been the customer review. Though Consumer Reports, Consumer Digest and other publications have offered reviews of products and services for decades,
The Internet has become such a prominent cog in our world that no industry is quarantined from its relevance. Doctors, lawyers, restaurateurs, everyone and anyone is online, whether they want to be or not (and for business owners, they
Atlanta Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does
Atlanta Agent crunched the social media numbers on Facebook and Twitter, and collected the findings in the infographic below. The numbers were pulled the week of May 18 directly from the brokerages’ social media pages, and the brokerages are
Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet
Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a
Once upon a time, it took little work to convince young adults to enter the real estate market. They finished school and entered the workforce, and soon began thinking about starting families and purchasing a home as soon as
Atlanta’s housing market has continued to recover in recent months, aided by the improving economy driving demand. Still tight credit, however, remains a reality for prospective homebuyers in the Atlanta area. “Lenders are still feeling the effects of the
President Obama and the FHA recently announced that it would reduce its mortgage insurance premium from 1.35 to 0.85, which makes FHA loans even more affordable. The FHA, which is overseen by HUD and insures mortgages with down payments
Eydie Koonin of Atlanta Fine Homes Sotheby’s International Realty chose an interesting time to begin her real estate career. She got her license in April 2008, in the midst of the housing market collapse. At the time, she sat
What would your advice be to your younger, rookie agent self, now that you’re a top producer? Weslee Knapp, Keller Knapp Realty: “Take a different approach than the average person. Every property is different, and you have to understand who
PalmerHouse Properties founder and CEO Kevin Palmer is starting to see more luxury cars in Intown Atlanta. He takes the increased presence of Ferraris, Mercedes-Benzes and Jaguars as strong indicators that Atlanta’s consumers are feeling more confident in the
